Cello
User-led growth platform that adds referral programs to any SaaS product in hours
Founded
2022
Starting Price
Free
Category
Affiliate Marketing
Last updated March 30, 2026
About Cello
Cello is an all-in-one referral platform designed for SaaS companies embracing product-led growth. It enables businesses to launch peer-to-peer and partner referral programs directly inside their product with a low-code SDK, automated payouts, fraud detection, and full GDPR/CCPA compliance.
Pros & Cons
Pros
- Extremely fast implementation — most teams go live in 4-5 days with about 4 hours of developer time
- All features available on every pricing tier with no gated functionality
- Revenue-aligned pricing ensures you only pay more when the program delivers value
- Native in-product referral experience that meets users where they are most engaged
- Full GDPR and CCPA compliance with automated fraud detection built in
Key Features
Low-Code SDK Integration
Embed referral widgets directly into your product UI with just a few lines of code, supporting web, iOS, Android, and React Native
Peer-to-Peer Referrals
Turn existing users into a growth channel by enabling them to share referral links without leaving your app
Partner Referral Programs
Combine user referrals with partner-driven referrals in a single platform to maximize growth
Automated Payouts
Automatically handle referral rewards with instant payouts via PayPal and Venmo, including tax compliance
Fraud Detection
Built-in automated fraud detection to protect your referral program from abuse and fake referrals
Credit-Based Rewards
Support for credit-based reward models popular with AI and usage-based SaaS companies
Multi-Language Support
Localization in 12 languages to support global referral programs across different markets
Pricing
Free
Free/month
- Up to \u00245K referral ARR
- All features included
- Low-code SDK
- Fraud detection
- Analytics dashboard
Best For
Product-Led Growth SaaS
SaaS companies with self-serve signup flows can embed referral programs directly in-product to turn happy users into growth drivers
AI & Usage-Based Platforms
AI tools and usage-based SaaS can leverage credit-based rewards to incentivize referrals without cash payouts
B2B SaaS Referral Programs
B2B software companies looking to add peer-to-peer referrals alongside partner programs in a single unified platform
Global SaaS Expansion
Companies expanding internationally benefit from 12-language localization and multi-currency support for referral programs