About Attio
Attio is an AI-native CRM built around a malleable, object-based data model rather than a fixed leads-and-deals structure. Teams define their own objects (people, companies, deals, investors, partners, properties) and connect them with relationship attributes, then layer on automatic enrichment, email and calendar sync, relationship intelligence, workflows, and AI agents. Founded in London in 2019, it is widely adopted by startups, VC firms, agencies, and go-to-market teams that outgrow lightweight contact managers but do not want an enterprise sales-CRM workflow.
Pros & Cons
Pros
- Object-based data model adapts to non-linear relationship workflows instead of forcing a leads-to-deals pipeline
- Free plan carries 50,000 records and 3 seats — unusually generous for a modern CRM
- Enrichment and relationship intelligence (connection strength, first/last interaction) are included on every plan, not sold as an add-on
- CSV importer handles large migrations with field mapping and duplicate merging
- REST API, webhooks, App SDK, and an MCP server make it programmable for AI workflows
Cons
- Flexibility means real setup work — modelling objects and views properly takes a day or two before it feels productive
- Sequences and Call Intelligence are locked to the Pro plan at $79/user/month annually
- Credit-metered enrichment and AI features can require add-on credit packs at higher volumes
- Email sync is limited to one account per user until the Pro plan
- No dedicated free-tier phone support; migration service is a sales conversation
Key Features
Object-Based Data Model
Custom objects and relationship attributes let you model investors, partners, portfolio companies, or properties instead of forcing everything into contacts and deals
Automatic Enrichment
Company enrichment (description, logo, category, location, employee count, ARR, funding raised) and people enrichment (name, description, profile picture, socials, location) built into every plan
Relationship Intelligence
Derived attributes such as first/last interaction, connection strength, and strongest connection in the workspace, computed from synced email and calendar data
Email & Calendar Sync
Two-way sync with granular sharing controls; 1 account per user on Free and Plus, 2 on Pro, 3+ on Enterprise
Workflows & Automation
Visual automation builder with integration blocks, plus AI agents and Ask Attio for natural-language queries over your data
Sequences & Call Intelligence
Multi-step email sequences and call recording/analysis available on the Pro plan
Reporting
Insight and funnel reports with targets, historical attributes, and time comparisons — up to 3 reports on Free, 15 on Plus, 100 on Pro
Developer Platform
REST API, webhooks, App SDK, and an MCP server for connecting AI assistants directly to CRM data
Bulk Import & Migration
CSV importer that handles large files with field mapping and duplicate merging; managed migration service available via sales
Pricing
- Up to 3 seats
- 50,000 records
- Up to 3 objects
- Real-time contact syncing
- Automatic data enrichment
- 1 email/calendar account per user
- 200 emails/month
- 100 seat credits/user/mo + 250 workspace credits/mo
- Up to 3 reports
- $44/user/month billed monthly
- Up to 10 seats
- 250,000 records
- Up to 5 objects
- Private lists
- 1,000 emails/month
- 500 seat credits/user/mo + 1,500 workspace credits/mo
- Up to 15 reports
- 50 GB file storage
- $99/user/month billed monthly
- Unlimited seats
- 1,000,000 records
- Up to 12 objects
- Call Intelligence & sequences
- 2 email/calendar accounts per user
- Unlimited emails
- 1,000 seat credits/user/mo + 10,000 workspace credits/mo
- Up to 100 reports, advanced permissions
- Unlimited objects and teams
- Custom record limits
- 2,500 seat credits/user/mo
- 3+ email/calendar accounts per user
- SSO and SCIM
- Advanced security and admin controls
- Migration service
- Priority support
Best For
Founder-Led Sales at Scale
Founders tracking hundreds of warm relationships alongside an active pipeline, where contacts, investors, and partners all need different fields
Venture Capital & Investor Networks
Firms modelling funds, portfolio companies, LPs, and founders as separate connected objects instead of tagged contacts
Agencies & Consultancies
Teams managing clients, projects, and referral partners in one workspace with relationship intelligence across shared inboxes
GTM & RevOps Teams
Operators building automated enrichment, routing, and reporting workflows on top of a programmable CRM with API and MCP access
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