Adhese
Privacy-first adtech platform for retail media and programmatic advertising.
About Adhese
Adhese is a flexible, privacy-first adtech platform designed for retailers and media owners who want to build profitable retail media networks without compromising consumer trust. It provides tools for ad serving, audience targeting, campaign management, and programmatic monetization — all with a strong focus on first-party data and GDPR compliance. Publishers and retailers use Adhese to serve display, video, DOOH (digital out-of-home), and sponsored product ads across their own properties while maintaining full control over inventory and data. The platform supports both direct deal and programmatic selling including open auction and private marketplace deals.
Pros & Cons
Pros
- Strong privacy-first and GDPR-compliant architecture ideal for European markets
- Purpose-built for retail media — covers the full stack from ad serving to audience activation
- Supports multiple ad formats including display, video, DOOH, and sponsored products
- Full control over inventory, data, and monetization strategy stays with the publisher
- Handles both programmatic and direct deal workflows in a single platform
Cons
- No public pricing — requires direct sales engagement to get a quote
- Best suited for mid-to-large retailers and media owners, not small publishers
- No self-serve trial or sandbox environment for evaluation
- Primarily targets European markets; less established presence in North America
Key Features
Retail Media Network Creation
Build and operate your own retail media network to monetize first-party shopper data and on-site inventory
Multi-Format Ad Serving
Serve display, video, DOOH, and sponsored product ads across owned and operated properties
Programmatic Monetization
Support for open auction, private marketplace (PMP), and programmatic direct deal types
First-Party Audience Targeting
Activate your own customer data for precise audience targeting without relying on third-party cookies
Privacy-First Architecture
Built for GDPR compliance with data sovereignty and consumer consent management baked in
Campaign Management & Reporting
Manage ad campaigns, set pacing and frequency caps, and report on performance with full transparency
Inventory Management
Control your ad inventory, set floor prices, and manage direct vs. programmatic allocation
API-First Integration
Integrate Adhese into existing commerce and publishing stacks via flexible APIs
Pricing
- Ad serving platform
- Retail media monetization
- Programmatic & direct deals
- First-party audience targeting
- DOOH support
- GDPR-compliant infrastructure
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