
Privacy-focused open-source web analytics you fully own
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites across 190+ countries. Formerly known as Piwik, it offers a privacy-first alternative to Google Analytics with 100% data ownership, GDPR compliance out of the box, and no data sampling. Available as both a free self-hosted solution and a managed cloud service.
Track visits, pageviews, referrers, user flows, and real-time visitor data with zero data sampling
Visualize where users click, scroll, and interact with your pages through heatmaps and full session replays
Set up conversion goals, track funnels, and measure e-commerce transactions to optimize your site
Run server-side and client-side experiments to test variations and improve conversion rates
Built-in tag management system to deploy and manage tracking codes without editing site source code
Analyze form interactions to identify drop-off points, hesitation fields, and conversion bottlenecks
Build personalized dashboards and reports with drag-and-drop widgets tailored to your KPIs
Organizations that need GDPR-compliant analytics without sending visitor data to third parties like Google
Public sector and regulated industries that require data sovereignty and on-premise hosting for compliance
Online stores using funnels, goal tracking, and A/B testing to optimize checkout flows and revenue
Teams migrating from Google Analytics who want familiar reporting with full data ownership and no sampling
Cookieless tracking option, IP anonymization, data retention controls, and full GDPR compliance built in
Host on your own servers for complete data ownership with no third-party data sharing
Fully open-source PHP/MySQL codebase with a marketplace of plugins to extend functionality
Agencies and enterprises managing analytics across dozens of websites from a single dashboard

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