Top 5 Optery Alternatives for Removing Your Data From the Internet (2026)

Incogni is the alternative most Optery users actually pick, and the reason is blunt: it's roughly a third of the price of Optery Ultimate while still doing the core job competently. At $7.49/mo on the annual plan ($89.88/year), it covers 270+ data brokers with recurring monthly opt-out cycles — fewer sites than Optery's 640+, but the 270 are the high-traffic brokers that matter most.

What makes Incogni a genuine Optery alternative, not just a cheaper one, is the legal posture. It leans heavily on GDPR and CCPA, meaning removal requests come with implicit legal teeth. For EU and California residents in particular, broker compliance rates are noticeably higher than for services that just send polite requests. It's also owned by Surfshark, which means stable infrastructure and a company that isn't going to disappear mid-subscription.

Where Incogni is worse than Optery: no before/after screenshots (Optery's killer feature), narrower coverage, and no free exposure scan. If you specifically joined Optery for the screenshot proof or the Ultimate plan's 640-broker coverage, Incogni will feel like a downgrade. For everyone else — which is most people — Incogni is the default answer.

DeleteMe is the premium alternative — the one you pick when you want a human being actually working on your case, not just a cron job firing API calls at data brokers. At $129/year for individuals, it's more expensive than Incogni and roughly half the price of Optery Ultimate. What you're buying is a privacy specialist who manually reviews exposures, pushes back when brokers ignore requests, and mails you a detailed PDF report every 3 months showing exactly what was found and removed.

This matters more than it sounds. Independent testing consistently shows human-assisted services hit higher removal success rates because brokers often need a follow-up or a specifically-worded complaint, and automated systems don't escalate well. DeleteMe has been doing this since 2010 (longer than anyone on this list), which means their team knows which brokers stall, which lie about compliance, and how to get past both.

The downsides: only ~100 brokers covered (fewer than Optery or Incogni), quarterly cadence instead of monthly (slower feedback), and the highest per-person price of any dedicated service here. You're paying for quality-over-quantity and for the reporting cadence that makes it feel like real work is happening. If you're an executive, a journalist, a doctor, or anyone with elevated doxxing risk, that quality difference is worth it. For a casual user just tired of spam calls, it's probably over-specced.

OneRep is the family-plan pick. At $15.75/mo on the annual plan for up to 6 members, it's the only service on this list that scales meaningfully past 4 seats without forcing you onto an enterprise tier. For households with kids, elderly parents, or extended-family shared plans, the per-person cost ends up as the lowest of any dedicated service.

Mechanically, OneRep is a straightforward monthly-scan automated service covering 208+ people-search sites. No gimmicks, no human layer, no screenshots — just reliable monthly opt-out cycles with a clean dashboard. It supports 5 profile variations per account, so nicknames, maiden names, and old addresses all get covered without a separate subscription.

Where OneRep loses to Optery: it covers about a third as many sites as Optery Ultimate, has no before/after proof, and the dashboard is noticeably lighter on detail than Optery's exposure reports. It also had a well-publicized 2024 controversy about its founder's history with people-search sites — worth knowing about, though it hasn't materially affected the service. If you're a single user who wants maximum coverage, Optery or Incogni beat it. If you're buying privacy for 5+ household members, nothing else here is close on price.

Kanary is the alternative to pick when your actual problem isn't data brokers — it's Google. Most data removal services treat search results as an afterthought, but Kanary treats web mentions, Google results, and social media exposures as first-class citizens alongside people-search sites. If someone Googling your name is the threat model you actually care about, this changes the calculus.

The service combines automated broker opt-outs with human-assisted removal for harder cases and outdated-content removal requests to Google. The dashboard ranks exposures by risk, which sounds gimmicky but genuinely helps when you have 200 hits and limited attention — you work down the list instead of playing whack-a-mole. Pricing sits between Incogni and DeleteMe at $14.99/mo individual.

The trade-off: Kanary's broker database is narrower than Optery, Incogni, or DeleteMe. If pure broker coverage is your goal, it's not the pick. But nobody else in this comparison takes 'my Google results are messed up' as a core problem — they treat it as an add-on, if at all. For reputation cleanup, post-doxxing response, or professionals whose employers Google them, Kanary is the right tool for the right problem.

Aura is the all-in-one alternative — the option for people who realize they were going to pay for a VPN, antivirus, credit monitoring, and data broker removal separately anyway, so they might as well bundle it. Aura's data broker removal covers 200+ people-search sites, narrower than any dedicated service on this list, but it comes packaged with 3-bureau credit monitoring, a password manager, a VPN, antivirus, parental controls, and up to $5M in identity theft insurance.

The math on Aura only works if you actually want the bundle. If you price out Optery Core ($48/yr) + a VPN ($60/yr) + LastPass ($36/yr) + credit monitoring ($120/yr) + antivirus ($40/yr), you're north of $300/year and Aura undercuts that with one login and one bill. If you only want broker removal, Aura is strictly worse than Optery or Incogni — narrower coverage, no screenshot proof, and you're paying for six features you won't use.

The other thing Aura gets right that dedicated removers miss: the identity theft insurance and 24/7 US-based fraud remediation. When something does go wrong — breach, fraud, identity theft — having a human to call matters more than another broker opt-out. Nobody else on this list has that layer.