Incogni
Automated personal data removal from data brokers
About Incogni
Incogni is a personal data removal service by Surfshark that automatically contacts data brokers and people-search sites on your behalf to request removal of your personal information. It handles the entire process — opt-out requests, follow-ups, and compliance tracking — so your name, address, phone number, and family details stop appearing in broker databases that scammers use to target identity theft victims.
Pros & Cons
Pros
- Hands-off automation removes weeks of manual opt-out work
- Clear dashboard shows real progress
- Backed by Surfshark (established privacy company)
- Family plan lets adult children protect senior parents
Cons
- Does not cover every broker in existence
- No credit monitoring or insurance
- Removals are never permanent — brokers re-add data, so subscription is ongoing
Key Features
Automated Data Broker Removal
Sends opt-out requests to 180+ data brokers on your behalf and follows up until data is removed.
People Search Site Coverage
Removes listings from sites like Spokeo, Whitepages, BeenVerified, and MyLife.
Progress Dashboard
Track removal requests, completions, and recurrences in a single dashboard.
Recurring Re-Scans
Regularly re-checks brokers because they frequently re-add data from new sources.
Family Plan
Cover up to 4 additional family members under one subscription.
Custom Removal Requests
Submit requests to brokers not yet in the automated list.
Pricing
- Billed annually ($89.88/yr)
- 180+ data broker coverage
- Automated opt-outs
- Progress dashboard
- Recurring removal
- Covers up to 5 people
- Billed annually
- All Individual features
- Ideal for couples / seniors + adult children
Best For
Reducing identity theft exposure
Remove the personal data brokers sell to scammers before phishing or impersonation campaigns target you.
Protecting seniors from scam calls
Eliminate phone and address listings that fuel robocall and elder-fraud scams.
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Featured In
Best Identity Theft Prevention Tools for Seniors (2026)
Best for families who want to surgically remove the data broker exposure that fuels senior-targeted scams — at a fraction of all-in-one pricing.
Top 5 Optery Alternatives for Removing Your Data From the Internet (2026)
Best for price-sensitive Optery users who value annual-cost savings over screenshot proof.
Best Data Broker Removal Services for Families (2026)
Best value for families who want continuous removal across 5 household members at the lowest monthly cost.
Best Personal Data Removal Tools for Executives and Public Figures (2026)
Best for covering an executive's family, assistants, and household members at minimal cost — not a primary executive tool.
Optery vs Incogni: Head-to-Head Data Removal Service Comparison (2026)
Choose Incogni if you want a clean, set-it-and-forget-it service from an established privacy brand — especially if you're protecting a family of 3-5 people or you live under GDPR/CCPA jurisdictions where legal leverage works best.