
Aura
Smart, simple online safety powered by AI
About Aura
Aura is an all-in-one digital safety platform that combines identity theft protection, 3-bureau credit monitoring, antivirus, VPN, password manager, and parental controls in a single subscription. Designed for individuals and families, it provides proactive alerts, data broker removal, and up to $5M in identity theft insurance.
Pros & Cons
Pros
- Bundles identity, credit, VPN, antivirus, and parental controls into one subscription
- Generous identity theft insurance (up to $5M on Family plan)
- 24/7 U.S.-based fraud remediation specialists
- Automated data broker removal across 200+ sites
- Family plan scales to 5 adults and unlimited kids/devices
- 14-day free trial and 60-day money-back guarantee on annual plans
Cons
- Monthly pricing is significantly more expensive than annual billing
- Renewal prices jump sharply after the first year
- VPN and antivirus features are less advanced than dedicated standalone tools
- No business or team plans — consumer-focused only
- Some features (e.g., parental controls) are limited to higher-tier plans
Key Features
Identity Theft Protection
Real-time monitoring of SSN, accounts, and personal data with 24/7 U.S.-based fraud remediation.
3-Bureau Credit Monitoring
Alerts on credit changes across Experian, Equifax, and TransUnion with instant credit lock.
Dark Web & Data Breach Alerts
Scans the dark web and notifies you when your credentials or personal info appear in breaches.
VPN & Antivirus
Military-grade encrypted VPN plus antivirus protection for Windows, Mac, iOS, and Android.
Password Manager
Secure vault for storing, generating, and autofilling passwords across devices.
Data Broker Removal
Automatically removes your personal info from 200+ people-search and data broker sites.
Parental Controls
Screen time management, safe gaming, cyberbullying alerts, and child SSN monitoring.
Spam Call & Transaction Alerts
Blocks robocalls and flags suspicious financial transactions in real time.
Identity Theft Insurance
Up to $5M per adult in coverage for stolen funds, legal fees, and recovery costs (Family plan).
Pricing
- 1 adult, 10 devices
- Identity theft protection
- 3-bureau credit monitoring
- VPN, antivirus, password manager
- Data broker removal
- $1M ID theft insurance
- Billed annually at $144/yr
- 2 adults, 20 devices
- All Individual features
- $2M total ID theft insurance
- Billed annually at $264/yr
- 5 adults, unlimited kids & devices
- Parental controls & safe gaming
- Cyberbullying alerts
- Child SSN monitoring
- $5M ID theft insurance per adult
- Billed annually at $384/yr
- Unlimited kids & devices
- Parental controls
- Screen time management
- Safe gaming & cyberbullying alerts
Best For
Family digital safety
Parents protecting kids online with screen time controls, cyberbullying alerts, and SSN monitoring while covering the whole household's identities.
Identity theft recovery
Individuals who've been breached or want proactive monitoring with insurance-backed remediation support.
Credit monitoring
Consumers tracking credit activity across all three bureaus with instant credit lock for fraud prevention.
Privacy cleanup
Removing personal data from people-search sites and data brokers on an ongoing, automated basis.
All-in-one security replacement
Replacing separate VPN, antivirus, password manager, and ID protection subscriptions with a single consolidated service.
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Featured In
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Best for families who want one app for everything digital-safety related — not the right pick if you only need data broker removal.
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Best as a second-layer identity and financial monitoring service on top of a dedicated data-removal tool — not a standalone executive privacy solution.
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Best for individuals and families who want one bundle covering data removal, credit monitoring, VPN, and ID theft insurance.