
WonderPush
Unlimited push notifications for iOS, Android and Web starting at €1/month
About WonderPush
WonderPush is a push notification and in-app messaging platform for mobile apps and websites, offering unlimited sends on a usage-based plan priced by subscriber count. It covers rich notification formats, segmentation, behavioural automation, HTML popups and real-time analytics through open-source SDKs and a REST API. Founded in Paris in 2014 and acquired by Brevo in December 2023, it serves 5,000+ developers and publishers including L'Equipe, PSG and Ubisoft.
Pros & Cons
Pros
- Genuinely cheap at low volume — €1/month for the first 1,000 subscribers with unlimited sends, and no feature gating by plan tier
- Every feature (A/B testing, automation, advanced segmentation, API, analytics) is available at every price point rather than locked behind enterprise plans
- Strong GDPR posture for European teams: EU data residency, configurable retention, open-source SDKs and full data/token export
- Covers iOS apps, Android apps and web push (including iOS web push) plus HTML popups from one dashboard
- Documented migration paths from OneSignal, Batch and Accengage, plus turnkey plugins for WordPress, Shopify, Wix and WooCommerce
- Fast, well-documented REST API with two-way sync — reviewers consistently call setup a 15-minute job
Cons
- Push notifications and popups only — no email, SMS or in-app chat, so it is a single-channel tool rather than a full engagement suite
- Now a Brevo company (acquired December 2023), which leaves long-term roadmap independence and possible migration into Brevo's suite uncertain
- Pricing is in euros with VAT invoicing, which adds currency and accounting friction for US-based teams
- Thin review coverage — very few verified reviews on G2 and Capterra compared with OneSignal or Airship, making third-party validation hard
- Reviewers report occasional UI stalls and inconsistent support responsiveness; 24/7 support requires a custom corporate contract
- Website content and blog appear dated (2023 copyright footer), suggesting slower marketing and product-communication cadence post-acquisition
Key Features
Cross-platform push notifications
Send unlimited notifications to iOS apps, Android apps and websites (including iOS web push) from a single dashboard, with claimed delivery throughput of 350,000 pushes per second.
Rich notification formats
Visual notification editor supporting text, images, icons, video, action buttons, emojis, sounds, badges and deep links.
HTML popups and in-app messaging
Build HTML popups, banners, dialogs and modals for websites and native apps using an online composer with four customizable built-in formats and no coding required.
Advanced segmentation
Target by geo-location, custom properties, events, tags, presence, country, language, timezone and device properties, plus pre-configured segments and your own user IDs.
Behavioural and time-based automation
Segment-triggered automations, scheduled and recurring sends, best-time sending and per-subscriber timezone management.
Real-time analytics
Live dashboards for opt-ins, visits, sendings, CTR and goal conversions at global and per-campaign level, with XLS export and an Analytics REST API.
REST Management API
Fully documented REST API for programmatic sending, two-way sync with your own systems and full data export, backed by open-source SDKs.
Personalization and A/B testing
Liquid syntax personalization, internationalization and translation, A/B testing, TTL, and priority and pressure management to cap notification frequency.
GDPR-compliant data handling
European data hosted in Europe on Google Cloud, configurable data retention, open-source SDKs to verify no superfluous data collection, and full export of data and tokens.
Platform integrations
Dedicated support for WordPress, WooCommerce, Shopify, Wix, Squarespace, Weebly, Blogger, Google Tag Manager, Cordova and Ionic, with migration paths from OneSignal, Batch and Accengage.
Unlimited team and projects
Unlimited projects and staff members on every plan, with role-based user management, granular permissions and sensitive-data filtering.
Budget controls
Set a maximum monthly budget, graceful overage handling, proforma VAT invoices and payment by credit card or wire transfer.
Pricing
- €1/month for 1-1,000 subscribers, +€1 for every additional 1,000 subscribers
- Unlimited push sends, projects, staff members and views
- iOS, Android and website push
- All features included at every subscriber volume
- Rich formats: text, images, video, action buttons, emojis
- A/B testing, deep links, TTL, personalization
- Advanced segmentation and geo-targeting
- Automation and Management REST API
- Real-time reports, XLS export, Analytics API
- First popup campaign included free
- 14-day free trial, no credit card required
- One active HTML popup for websites, iOS and Android apps
- Unlimited impressions
- No time limit
- 4 built-in customizable formats
- Online popup composer, no coding needed
- Up to 10,000 monthly unique visitors included
- Unlimited active HTML popups, banners, dialogs and modals
- Run multiple popups simultaneously
- Unlimited impressions
- Usage pricing above included volume: €0.30 per 1,000 MUV for the first million, €0.20 for the next 2M, €0.10 above 3M
- Automated and recurring popups, personalization, action buttons
- 24/7 support
- Training
- Dedicated account management
- Contact sales for pricing
Best For
E-commerce cart abandonment recovery
Trigger personalised push notifications on abandoned-cart events with product images and deep links back to checkout. WonderPush cites Sarenza recovering 23% of abandoned carts using automation and personalisation.
News and media traffic driving
Publishers push breaking stories to large subscriber bases using tags for topic interests. L'Equipe reports a 100% increase in push-driven traffic after adopting WonderPush tags.
Location-based event messaging
Use geo-targeting to send contextual messages to attendees inside a venue — Roland Garros reached 80% of stadium visitors with geo-targeted personalised notifications.
Mobile app retention and reactivation
Set behavioural and time-based automations with best-time sending and pressure management to bring lapsed users back into an iOS or Android app without over-notifying them.
Website opt-in growth and onboarding
Combine a fully customizable web opt-in dialog with HTML popups and banners to convert anonymous visitors into push subscribers, then onboard them with a scheduled notification sequence.
Budget-conscious startup push infrastructure
Small apps and indie developers get the full feature set at €1-€10/month, avoiding the per-MAU pricing floors of larger engagement platforms.
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