Wistia
The video and webinar platform for business
About Wistia
Wistia is a video hosting, webinar, and video marketing platform for businesses. It provides an ad-free, customizable embedded player, recording and AI-assisted editing, webinars with registration pages, and engagement analytics that sync viewer data into marketing automation tools such as HubSpot and Marketo.
Pros & Cons
Pros
- Ad-free, highly customizable player keeps viewers on your site instead of sending them to recommended videos
- Deep marketing automation integrations put per-viewer engagement data on HubSpot, Marketo, and Pardot contact records
- Detailed per-viewer analytics and heatmaps go beyond typical view counts
- Video hosting, recording, editing, and webinars live in one library, so webinar recordings are ready to repurpose without re-uploading
- Consistently rated easy to use, with a 4.6/5 score from over 1,100 G2 reviews
- Permanent free plan for trying hosting and embedding
Cons
- Large price jump from the free plan to Business ($79-$99/mo), and lead-scoring features require the $329+/mo Signals tier
- Webinar plans start at $537/mo, which is steep for small teams
- Free plan is limited to one user and 25 GB and keeps Wistia branding
- Storage-based plans can push growing video libraries into higher tiers
- Built-in editing is lighter than dedicated video editors
Key Features
Ad-free video hosting
Host videos and embed them on your site with a customizable, on-brand player that shows no third-party ads or recommended videos.
Wistia Webinars
Run branded webinars with built-in registration pages, engagement insights, on-site embedding, and simulcasting to social platforms on higher tiers.
Automation Suite (Signals)
Push video and webinar engagement data onto contact records in HubSpot, Marketo, Pardot, and other marketing platforms for lead scoring and follow-up.
CTAs and lead capture forms
Add calls to action and Wistia forms to videos to capture leads directly in the player.
Video analytics
Track plays, engagement, and per-viewer watch behavior, with heatmaps showing exactly what each contact watched.
Record and edit
Record yourself, your screen, or your team and edit footage with AI-assisted editing tools.
Channels
Publish video and webinar series as embeddable or hosted channels, similar to a branded on-site video library.
AI transcription, localization, and Remix
Automatically transcribe, translate into 50+ languages, add chapters, and prompt AI to cut highlight reels and recaps.
MCP server and LLM-friendly embeds
Run video and webinar workflows from AI assistants such as Claude, ChatGPT, and Cursor, and expose embeds that AI systems can read.
Video SEO
Embeds include structured metadata and transcripts so search engines can index video content on your own site.
Pricing
- 25 GB storage max
- 1 user
- Basic video analytics
- Wistia branding included
- Billed annually ($99/mo monthly)
- 250 GB+ storage
- 3+ users
- Remove Wistia branding
- Collections and playlists
- CTAs and forms
- Advanced video analytics
- Billed annually ($412/mo monthly)
- Everything in Business
- Automation Suite: connect to your marketing platform
- Capture leads and viewer engagement data
- Personalized follow-up and lead scoring
- Pipeline and revenue impact reporting
- Everything in Business
- Built-in registration pages
- Engagement insights
- On-brand webinar experiences
- 500 attendees per webinar
- 14-day free trial
- Everything in Webinars
- Embed webinars on your site
- Full brand control
- Simulcast to social platforms
- 1,000 attendees per webinar
- Everything in Business plus Signals
- Starting at 1 TB storage
- Custom users and team accounts
- SSO
- Video Playback Protection
- Dedicated customer success manager
Best For
B2B video marketing
Embed product demos and explainer videos on your website with CTAs and forms that capture leads and sync to your CRM.
Lead-generating webinars
Run branded webinars with registration pages and route the most engaged attendees to sales based on viewing behavior.
Branded video libraries
Publish video series and podcasts as on-site Channels to grow owned audiences without YouTube ads or distractions.
Sales enablement
Share videos with prospects and see exactly who watched and for how long before following up.
Secure enterprise video
Manage large video libraries with SSO, team accounts, and playback protection on the Enterprise plan.
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