Whatagraph
Visual marketing reporting platform with data transformation for agencies
About Whatagraph
Whatagraph is a marketing intelligence platform that combines data integration, transformation, and visual reporting in one tool. With 55+ fully managed integrations and AI-powered dashboard building, it helps agencies deliver polished, presentation-ready client reports while maintaining data accuracy across channels.
Pros & Cons
Pros
- Visually stunning default templates produce presentation-ready reports with minimal customization effort
- Fully managed integrations mean no broken data connections — Whatagraph handles all connector maintenance
- AI-powered Whatagraph IQ dramatically speeds up dashboard creation with intelligent layout generation
- Built-in data transformation eliminates the need for a separate ETL tool
- Strong 89% user satisfaction rating with particular praise for ease of use
Cons
- White-labeling requires the Boost plan at $499/month — significantly more expensive than competitors
- Credit-based pricing for data sources can be confusing and harder to predict monthly costs
- Fewer integrations (55+) compared to Supermetrics (100+) or AgencyAnalytics (80+)
Key Features
55+ Managed Integrations
Connect to marketing platforms with fully managed connectors — no broken sources or third-party dependencies
Data Transformation
Clean, blend, and standardize data from multiple sources with built-in data transformation tools
Whatagraph IQ
AI assistant that generates dashboard layouts, creates widgets, adds tabs, and answers questions about performance
White-Label Reports
Customize reports with agency or client branding including logos, colors, custom domains, and branded emails
Cross-Channel Reporting
Combine data from paid, organic, social, and email channels into unified multi-channel performance views
Automated Delivery
Schedule reports for automatic email delivery with PDF attachments or interactive dashboard links
Custom Metrics & KPIs
Create calculated fields and custom KPIs that combine data from multiple sources for meaningful insights
Data Export
Export transformed data to BigQuery and other data warehouses for advanced analysis and archiving
Pricing
- Credit-based data sources
- Unlimited dashboards
- 55+ integrations
- Basic templates
- Email delivery
- Standard support
- More source credits
- White-label branding
- Custom domains
- Whatagraph IQ
- Data transformation
- Priority support
- Volume source credits
- Custom integrations
- Advanced permissions
- BigQuery export
- Dedicated account manager
- Custom onboarding
Best For
Agency Client Reporting
Create visually polished, branded reports for clients with automated delivery and cross-channel data
Multi-Channel Performance Analysis
Blend paid media, organic search, social, and email data into unified dashboards showing true marketing ROI
Data Standardization
Transform and clean messy marketing data from multiple sources into consistent, reliable metrics
Executive Marketing Dashboards
Build high-level dashboards showing aggregated marketing performance for C-suite stakeholders
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Featured In
7 Best Marketing Reporting Dashboards for Agencies (2026)
Whatagraph is the best choice for agencies that need built-in data transformation and visually polished reports, but its premium pricing puts it out of reach for smaller shops.
Best Tools That Eliminate the Monthly Reporting Nightmare (2026)
Best for agencies needing cross-platform data transformation — Whatagraph's built-in blending and calculation engine eliminates the ETL layer between raw marketing data and client-ready reports.
Best Attribution Tools for Agencies in 2026: Reporting, Multi-Touch Tracking & Client-Ready Dashboards
Best for agencies that prioritize report aesthetics and template-based scale over per-client dashboard customization.
Best Marketing Reporting Tools With White-Label Client Access (2026)
Best for boutique and premium agencies whose clients expect presentation-grade visuals and cross-channel metrics.