About SE Ranking
SE Ranking is an all-in-one SEO platform providing rank tracking, keyword research, competitor analysis, and site auditing at a more accessible price point than enterprise tools. With one of the largest backlink databases (2.9 trillion backlinks) and AI search tracking across ChatGPT, Gemini, and Perplexity, it delivers professional-grade SEO capabilities for agencies, freelancers, and growing businesses.
Pros & Cons
Pros
- Significantly more affordable than Semrush and Ahrefs while covering the same core SEO functions
- One of the largest backlink databases at 2.9 trillion links — competitive with industry leaders
- AI search tracking across ChatGPT, Gemini, and Perplexity is unique at this price point
- Multiple team seats included on Pro and Business plans — no hidden per-seat charges
- White-label reporting makes it agency-ready out of the box
- User-friendly interface with intuitive navigation suitable for SEO beginners
Cons
- Smaller brand recognition compared to Semrush and Ahrefs in the SEO community
- Data depth for backlinks and keywords can feel lighter than specialist tools at scale
- Some newer AI features are add-ons rather than included in base subscriptions
- Pricing has increased over time — early adopters may experience sticker shock at renewals
- Content optimization features less developed than dedicated tools like Surfer SEO
Key Features
Keyword Rank Tracker
Daily rank monitoring across Google, Bing, and Yahoo in any location, language, and device — plus AI search visibility tracking on ChatGPT, Gemini, and Perplexity
Keyword Research
Unlimited keyword research across 188 geo databases with difficulty metrics, search intent analysis, and competitive gap identification
Website Audit
Comprehensive site audits scanning up to 250,000 pages for broken links, duplicate content, slow speeds, and Core Web Vitals issues
Backlink Checker
Monitor and analyze backlinks with 2.9 trillion indexed links, toxicity scores, Domain/Page Trust metrics, and up to 30,000 monitored links
Competitor Analysis
Analyze competitors' SEO and PPC activity including rankings, traffic estimates, backlink profiles, and content gaps
On-Page SEO Checker
Page-specific optimization recommendations based on top-ranking competitors covering content, meta tags, headings, and technical factors
White-Label Reporting
Fully customizable branded reports with automated scheduling, custom logos, and agency-ready delivery options
Local SEO Tools
Track rankings by country, city, or region to optimize for local search with local pack visibility monitoring
Pricing
- 250 keywords tracked daily
- 10 projects
- Desktop + mobile tracking
- Website audit
- Keyword research
- 2,000 keywords tracked daily
- 30 projects
- 3 team seats
- 250,000-page audit
- API access
- 5,000+ keywords tracked daily
- Unlimited projects
- 5 team seats
- White-label reporting
- Lead generation widget
Best For
Agency SEO Management
Manage multiple client portfolios with white-label reports, team seats, and automated scheduling — purpose-built for agency workflows
Budget-Conscious SEO
Small businesses and freelancers get professional-grade rank tracking, audits, and competitor analysis at 60% less than enterprise alternatives
Local SEO Tracking
Monitor local pack visibility and track rankings by city or region for businesses with physical locations or service areas
AI Search Monitoring
Track how your brand appears in ChatGPT, Gemini, and Perplexity responses — increasingly critical as AI search grows
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