Vling
YouTube data analytics and influencer marketing platform
About Vling
Vling is a YouTube data analytics platform that gives content creators and advertisers deep insight into channel performance, audience demographics, and ad rates. It lets brands discover the right YouTubers for campaigns, compare competing channels, and estimate creator earnings, while creators can benchmark themselves against rivals and manage sponsorship proposals. Built by South Korean company BUZZ & BEYOND, Vling combines search, analytics, AI channel summaries, and a YouTube money calculator in one dashboard.
Pros & Cons
Pros
- Strong coverage of YouTube channel data, including audience demographics and ad rates
- Free YouTube money calculator and public channel pages usable without a subscription
- AI channel summaries speed up creator research and competitive analysis
- Serves both advertisers seeking influencers and creators benchmarking rivals
- Chrome extension brings analytics directly onto YouTube
Cons
- Entry pricing at $199.99/month is steep for individual creators
- No free trial to evaluate the paid tiers before committing
- Focused on YouTube only, so not a fit for multi-platform influencer campaigns
- Company is South Korea-based, so support and localization may skew toward Korean users
Key Features
Channel Search & Discovery
Search and filter millions of YouTube channels to find the right creators for a campaign or benchmark.
Channel Analytics
Detailed reports on subscriber growth, video stats, engagement, and category insights for any channel.
Audience Analysis
Break down a channel's viewers by demographics and interests to assess fit for a brand.
Channel Comparison
Compare multiple YouTube channels side by side across key performance metrics.
Ad Rate Estimation
Estimate appropriate advertising and sponsorship rates based on a channel's real performance data.
YouTube Money Calculator
Estimate creator revenue across long-form videos, Shorts, and ad types such as PPL and branded content.
AI Channel Insights
AI-generated channel summaries and performance highlights that surface key trends quickly.
Campaign & Proposal Tools
Manage influencer campaigns and draft sponsorship proposals from within the platform.
Channel Monitoring
Track favorite YouTubers and watch their performance over time from a central dashboard.
Chrome Extension
Browser extension that surfaces Vling channel data directly on YouTube.
Pricing
- Channel search & analytics
- Audience analysis
- Channel comparison
- YouTube money calculator
- Everything in Standard
- Higher usage limits
- Expanded creator contact management
- Campaign & proposal tools
- Everything in Startup
- Highest usage limits
- Full creator contact access
- Priority support for agencies
Best For
Influencer Discovery for Brands
Advertisers search and filter YouTubers by niche and audience to find cost-effective partners for sponsorships.
Competitive Channel Analysis
Creators analyze rival channels and videos to understand what content and formats are winning in their category.
Ad Rate Benchmarking
Marketers estimate fair sponsorship and PPL rates based on a channel's real performance rather than guesswork.
Revenue Estimation
Creators and agencies use the money calculator to estimate earnings from long-form videos, Shorts, and branded content.
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