Umami
Simple, privacy-friendly, open source alternative to Google Analytics
About Umami
Umami is a lightweight, open-source web analytics platform that provides essential website metrics without compromising visitor privacy. It requires no cookies, collects no personal data, and is fully GDPR compliant out of the box. Available as both a self-hosted solution and a managed cloud service.
Pros & Cons
Pros
- Completely open source under MIT license with 35K+ GitHub stars
- Privacy-friendly with no cookies — GDPR compliant without consent banners
- Extremely lightweight tracking script under 2KB
- Clean, intuitive dashboard that is easy to understand
- Full data ownership when self-hosted
- Unlimited team members on all plans
Cons
- Fewer advanced features compared to Google Analytics or Mixpanel
- Self-hosting requires technical knowledge to set up and maintain
- Cloud free tier limited to 10K events and 6 months data retention
- No built-in heatmaps or session recordings
- Smaller ecosystem of integrations compared to established analytics platforms
Key Features
Real-Time Dashboard
View pageviews, visitors, bounce rate, session duration, and traffic sources updated in real time.
Custom Event Tracking
Track clicks, form submissions, and custom interactions with a simple data attribute or JavaScript call.
Funnel Analysis
Set up conversion funnels to identify where users drop off in multi-step workflows.
User Journey Visualization
See the paths visitors take through your site to understand navigation patterns.
Retention Analysis
Measure how often visitors return over time with cohort-based retention reports.
Goals & UTM Tracking
Configure goals and track UTM campaign parameters to measure marketing effectiveness.
Privacy-First Design
No cookies, no fingerprinting, no personal data collection. GDPR, CCPA, and HIPAA compliant out of the box.
Lightweight Script
Under 2KB tracking script that loads fast and has minimal impact on page performance.
REST API
Full programmatic access to all analytics data for custom integrations and reporting.
Pricing
- 10K events/month
- 3 websites
- 6 months data retention
- Unlimited team members
- Real-time dashboard
- 100K events/month
- 50 websites
- 2 years data retention
- Unlimited team members
- Email support
- 1M events/month
- Unlimited websites
- 7 years data retention
- All reports
- Priority support
- Custom event limits
- Unlimited websites
- Custom data retention
- Dedicated support
- SLA
Best For
Privacy-Conscious Website Analytics
Replace Google Analytics with a GDPR-compliant solution that requires no cookie consent banners while still capturing essential traffic metrics.
Developer & Startup Dashboards
Self-host a lightweight analytics tool on minimal infrastructure to track product usage without third-party data sharing.
Multi-Site Portfolio Tracking
Monitor analytics across multiple websites or client projects from a single unified dashboard with team access controls.
Marketing Campaign Measurement
Track UTM parameters, set up conversion funnels, and measure goal completions to evaluate marketing campaign performance.
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