Tie
The AI shopper intelligence platform for ecommerce brands
About Tie
Tie (formerly Revenue Roll) is an AI shopper intelligence platform that identifies anonymous and returning website visitors, predicts buyer intent, and enriches customer profiles for ecommerce brands. It resolves shopper identity across devices and email aliases without cookies, then activates that data to grow email lists, recover abandoned carts, and improve email deliverability.
Pros & Cons
Pros
- High match rate (up to 90%) for identifying anonymous and returning shoppers without cookies
- Simple credit-based pricing where one credit covers a visitor for the full month regardless of repeat visits
- AI purchase-intent scoring (Tie Predict) helps prioritize the shoppers most likely to convert
- Improves email deliverability with primary-inbox placement, protecting sender reputation
- Privacy-first, CCPA-aligned design with opt-in data partners and consent-platform integration
Cons
- All plans require an annual contract, limiting flexibility for short-term testing
- Entry price of $499/mo is steep for very small or early-stage stores
- Built specifically for B2C ecommerce, so it is not suited to B2B or non-retail use cases
- Cost can escalate quickly via pay-as-you-go overages once credits are exhausted
- Identity resolution effectiveness is US-focused, with limited value for non-US audiences
Key Features
Tie ID (Identity Resolution)
Recognizes up to 90% of returning shoppers across devices, browsers, and email aliases without cookies, giving one unified view of every shopper, known or anonymous.
Website Visitor De-Anonymization
Identifies anonymous website visitors in real time and enriches them with contact and demographic data for reactivation.
Tie Predict (AI Shopper Segmentation)
AI-driven shopper activity scores deliver daily predictions of engagement and purchase intent so marketers know who is ready to buy before hitting send.
Tie Priority (Inbox Placement)
Optimizes email deliverability so messages land in the primary inbox instead of the promotions or spam tabs.
Real-Time B2C Data Enrichment
Enriches shopper profiles with 200+ demographic, psychographic, intent, and behavioral attributes drawn from a proprietary network of data sources.
Cookieless, Privacy-First Matching
CCPA-aligned, opt-in identity resolution that works without third-party cookies and integrates with consent management platforms.
Multi-Channel Activation
Pushes enriched audiences to email, SMS, programmatic advertising, and direct mail via ESP and ad platform integrations.
Audience Filtering & Segmentation
Filter and segment identified audiences by attributes so brands pay only for the shoppers that matter most.
Pricing
- 300K credits/year
- Unlimited users
- 500K warmed email send capacity
- Website visitor de-anonymization
- Audience filtering
- ESP & platform integrations
- Pay-as-you-go overage $0.05/credit
- 1.2M credits/year
- Unlimited users
- 2M warmed email send capacity
- Configurable match rate
- Demographic attribute enrichment
- Advertising integrations
- Pay-as-you-go overage $0.04/credit
- 3M credits/year
- Unlimited users
- 5M warmed email send capacity
- SSO
- Dedicated Slack channel support
- All Growth features
- Pay-as-you-go overage $0.03/credit
Best For
Grow email lists from anonymous traffic
De-anonymize website visitors and capture opted-in contacts to expand marketable audiences without waiting for signups.
Abandoned cart and browse recovery
Identify shoppers who left without purchasing and re-engage them across email, SMS, and ads to recover lost revenue.
Prioritize high-intent shoppers
Use AI activity scores to focus campaigns and ad spend on the shoppers most likely to buy in the next window.
Protect and improve email deliverability
Route sends to primary inboxes and manage sender warmup to keep retention emails landing and converting.
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