About TapShop
TapShop turns WhatsApp into a storefront for small sellers. You build a mobile product catalog in minutes, share a single link, and take orders directly inside WhatsApp chats. It is purpose-built for informal and micro-businesses in Ghana, Nigeria, Kenya, and other markets where WhatsApp is the default channel for buying and selling.
Pros & Cons
Pros
- Lets sellers open a shop without building or paying for a website
- Keeps the entire buying flow inside WhatsApp, where customers already are
- Catalog can be created in minutes from a phone
- Purpose-built for small sellers in Ghana, Nigeria, Kenya, and similar markets
- Single shareable link makes it easy to promote a whole catalog
Cons
- Focused on WhatsApp-based selling rather than full multi-channel commerce
- Public pricing details are limited
- Targeted at African micro-seller markets, so may be less relevant elsewhere
- Lacks the advanced storefront and inventory tooling of larger e-commerce platforms
Key Features
Mobile Product Catalog
Create a browsable catalog of your products with photos, prices, and descriptions in just a few minutes from your phone.
One Shareable Link
Get a single link to your whole shop that you can drop into WhatsApp status, bios, or chats so customers can browse everything at once.
Orders in WhatsApp
Customers place orders directly inside WhatsApp, so the whole sale happens in the chat app buyers already use every day.
No Website Required
Set up an online shopfront without building or paying for a separate website, domain, or hosting.
Built for Informal Sellers
Designed around the workflows of small and micro-sellers in African markets rather than large enterprise retail.
Fast Mobile-First Setup
Optimized for sellers running their entire business from a smartphone, with quick onboarding and catalog creation.
Pricing
Best For
Informal WhatsApp Sellers
Vendors who already sell over WhatsApp chats can organize their products into one catalog and link instead of sending photos one at a time.
Micro-Businesses Without a Website
Small business owners who want an online shopfront but cannot justify the cost or complexity of a full website.
Side-Hustle and Social Sellers
People selling from Instagram, WhatsApp status, or word of mouth who need a simple link to share their full product range.
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