Supermetrics
Pull marketing data from 100+ sources into your reporting tools
Founded
2013
Starting Price
$37
Category
Analytics & BI
Last updated February 13, 2026
About Supermetrics
Supermetrics is a marketing data integration platform that automates the process of pulling data from advertising platforms, analytics tools, and social media into destinations like Google Sheets, Looker Studio, Excel, and data warehouses. It eliminates manual data exports and lets marketing teams build custom reports without engineering support.
Pros & Cons
Pros
- Automates tedious manual data exports from ad platforms and analytics tools
- Google Sheets and Looker Studio integrations are best-in-class for marketing teams
- 100+ native connectors cover virtually every marketing platform
- No coding required — marketers can set up data pulls independently
- Scheduled refreshes eliminate repetitive weekly reporting work
Key Features
100+ Data Connectors
Native integrations with Google Ads, Meta Ads, LinkedIn, TikTok, GA4, HubSpot, and more
Google Sheets Integration
Pull marketing data directly into spreadsheets with automated refresh schedules
Looker Studio Connector
Build custom Looker Studio dashboards powered by live marketing data
Data Blending
Combine data from multiple sources into unified reports for cross-channel analysis
Scheduled Refreshes
Automate data pulls on daily, weekly, or custom schedules without manual work
Data Warehouse Support
Push marketing data to BigQuery, Snowflake, or Redshift for advanced analysis
Custom Metrics
Create calculated fields and custom metrics without touching raw data
Pricing
Starter
$37/month
- 3 data sources
- 1 destination
- Single user
- Standard connectors
- Email support
Best For
Cross-Channel Reporting
Pull data from Google Ads, Meta, LinkedIn, and other platforms into one unified report
Automated Dashboard Updates
Keep Looker Studio or Google Sheets dashboards automatically refreshed with latest data
Marketing Data Warehousing
Feed clean marketing data into BigQuery or Snowflake for advanced analysis and modeling
Client Reporting Automation
Automate data collection for agency client reports across multiple ad accounts
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Featured In
#7
Best Marketing Analytics Tools for Small Teams: Build Your Complete Stack (2026)
Best for teams that need custom data workflows in Google Sheets or Looker Studio — skip it if your dashboard tool's built-in integrations already cover your sources.
#6
7 Best Marketing Reporting Dashboards for Agencies (2026)
Supermetrics is the best data pipeline for agencies that already use Looker Studio or a data warehouse and need automated feeds from 100+ marketing sources.
