Supermetrics
Pull marketing data from 100+ sources into your reporting tools
About Supermetrics
Supermetrics is a marketing data integration platform that automates the process of pulling data from advertising platforms, analytics tools, and social media into destinations like Google Sheets, Looker Studio, Excel, and data warehouses. It eliminates manual data exports and lets marketing teams build custom reports without engineering support.
Pros & Cons
Pros
- Automates tedious manual data exports from ad platforms and analytics tools
- Google Sheets and Looker Studio integrations are best-in-class for marketing teams
- 100+ native connectors cover virtually every marketing platform
- No coding required — marketers can set up data pulls independently
- Scheduled refreshes eliminate repetitive weekly reporting work
Cons
- Per-source pricing escalates quickly as you add more data connections
- Annual billing only — no monthly option for testing before committing
- Starter plan limited to just 1 destination which restricts flexibility
- No visualization layer — requires pairing with a separate reporting tool
- Connector stability can vary depending on API changes from source platforms
Key Features
100+ Data Connectors
Native integrations with Google Ads, Meta Ads, LinkedIn, TikTok, GA4, HubSpot, and more
Google Sheets Integration
Pull marketing data directly into spreadsheets with automated refresh schedules
Looker Studio Connector
Build custom Looker Studio dashboards powered by live marketing data
Data Blending
Combine data from multiple sources into unified reports for cross-channel analysis
Scheduled Refreshes
Automate data pulls on daily, weekly, or custom schedules without manual work
Data Warehouse Support
Push marketing data to BigQuery, Snowflake, or Redshift for advanced analysis
Custom Metrics
Create calculated fields and custom metrics without touching raw data
Excel & Power BI
Connect marketing data to Microsoft reporting tools for enterprise workflows
Pricing
- 3 data sources
- 1 destination
- Single user
- Standard connectors
- Email support
- 7 data sources
- Multiple destinations
- 3 users
- All connectors
- Priority support
- 10 data sources
- Multiple destinations
- 10 users
- Advanced features
- Dedicated support
- Unlimited sources
- Data warehouse destinations
- Custom integrations
- SLA
- Account manager
Best For
Cross-Channel Reporting
Pull data from Google Ads, Meta, LinkedIn, and other platforms into one unified report
Automated Dashboard Updates
Keep Looker Studio or Google Sheets dashboards automatically refreshed with latest data
Marketing Data Warehousing
Feed clean marketing data into BigQuery or Snowflake for advanced analysis and modeling
Client Reporting Automation
Automate data collection for agency client reports across multiple ad accounts
Similar Tools
Vista Social
AI-powered command center for social media management
Buffer
Simple, intuitive social media scheduling for growing brands
Sendible
Social media management built for agencies
Iconosquare
Analytics-first social media management for data-driven brands
Google Analytics
Measure marketing ROI and track web and app traffic
Databox
Connect all your data and track performance in one place
Featured In
Best Marketing Analytics Tools for Small Teams: Build Your Complete Stack (2026)
Best for teams that need custom data workflows in Google Sheets or Looker Studio — skip it if your dashboard tool's built-in integrations already cover your sources.
7 Best Marketing Reporting Dashboards for Agencies (2026)
Supermetrics is the best data pipeline for agencies that already use Looker Studio or a data warehouse and need automated feeds from 100+ marketing sources.
The E-Commerce Analytics Stack Beyond Shopify Reports (2026)
Best data pipeline for custom ecommerce reporting — Supermetrics connects your scattered data sources to the BI tools you already use, ideal for teams that want complete control over their analytics without platform lock-in.
6 Best Tools That Actually Connect Marketing Spend to Revenue (2026)
Best for teams with data/BI resources wanting custom attribution — Supermetrics provides the data infrastructure to build any attribution model your business needs.
Best Marketing Attribution Platforms for Multi-Channel Tracking (2026)
Best for agencies and analytics teams who want raw multi-channel data piped into their own warehouse or BI tool to build custom attribution models.