Skool is a community and course platform that combines group discussions with structured online courses in one simple interface. Founded by Sam Ovens with backing from Alex Hormozi, Skool replaces the need for separate community forums, course hosting, and membership tools. It features a gamified leaderboard system, built-in event scheduling, and direct messaging - all under a single flat-rate pricing model with no feature gating or tier complexity.
Facebook-group-style discussion feed where members can post, comment, like, and share content with rich media support
Structured course builder with modules, lessons, and drip scheduling to deliver educational content in a logical sequence
Points-based leaderboard that rewards member engagement, unlocking access levels and driving participation
Built-in event scheduling for live calls, workshops, and community meetups with calendar integration
Private messaging between community members for one-on-one conversations and networking
Built-in affiliate system allowing members and partners to earn commissions for referring new members to your group
Single flat-rate plan with all features included - no upsells, no feature tiers, no hidden costs
Run a premium membership community with discussions, courses, and gamified engagement under one subscription
Host and sell structured courses alongside an active student community for peer learning and support
Facilitate coaching programs and mastermind groups with scheduled events, direct messaging, and progress tracking
Monetize expertise by combining free community access with premium paid groups and affiliate-driven growth
Best for community-driven coaching — gamification and simplicity make it ideal for group coaching, masterminds, and paid communities where member engagement drives retention
Best for brands that value simplicity and engagement over customization — the gamified leaderboard and built-in affiliates create the fastest path to an active, growing community
Member directory and profiles that help community members find and connect with each other based on interests and activity

The all-in-one platform for knowledge entrepreneurs