ServiceTitan
The operating system for the trades
About ServiceTitan
ServiceTitan is an enterprise-grade field service management platform designed for residential and commercial contractors in HVAC, plumbing, electrical, and other trades. It combines scheduling, dispatching, pricebook management, marketing ROI tracking, payroll, and advanced reporting into a single system. Built for companies doing $1M+ in revenue with 10+ technicians, ServiceTitan serves as the central operating system that replaces spreadsheets, whiteboards, and disconnected software with real-time visibility into every aspect of the business.
Pros & Cons
Pros
- Most comprehensive reporting in the trades — real-time dashboards for revenue, technician KPIs, marketing ROI, and job costing
- Pricebook Pro with good-better-best presentation increases average ticket size by 15-25% according to users
- Built-in marketing attribution tracks exactly which campaigns drive booked revenue
- Deep integration ecosystem with QuickBooks, Intacct, and major HVAC/plumbing equipment manufacturers
- Robust technician app that works offline and handles the entire customer-facing workflow
Cons
- Pricing starts at ~$250/tech/month with significant implementation fees — prohibitively expensive for businesses under $1M revenue
- 6-12 week implementation timeline with a steep learning curve — not a plug-and-play solution
- Annual contracts with no month-to-month option lock businesses into long-term commitments
- Customer support quality has declined according to recent reviews — long wait times for non-critical issues
- Feature bloat can overwhelm smaller teams that only need basic scheduling and invoicing
Key Features
Pricebook Pro
Industry-standard flat-rate pricebook with good-better-best presentation for upselling
Dispatch Board
Real-time dispatch board with technician GPS tracking and optimized routing
Marketing Scorecard
Track ROI on every marketing dollar — see which campaigns generate the most booked revenue
Mobile Technician App
Technicians present pricebook options, collect signatures, process payments, and upload photos from mobile
Membership Management
Create and manage recurring service plans with automated billing and renewal reminders
Payroll Integration
Track technician hours, commissions, and spiffs with built-in payroll processing
Advanced Reporting
100+ pre-built reports covering revenue, technician performance, job costing, and CSR metrics
Contact Center
Call booking and tracking tools for CSRs with call recording and performance metrics
Pricing
- Scheduling & dispatching
- Customer management
- Mobile app
- Basic reporting
- Invoicing & payments
- Everything in Starter
- Pricebook Pro
- Marketing scorecard
- Membership management
- Advanced reporting
- Everything in Essentials
- Payroll
- Inventory management
- Sales proposal builder
- Capacity planning
- Contact center tools
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Featured In
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The most powerful trade business operating system available — best for established plumbing, electrical, and HVAC companies doing $1M+ in revenue with 10+ technicians who need enterprise-grade analytics and pricebook management.
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Best for established HVAC operations ($1M+ revenue, 10+ techs) — the most powerful pricebook, marketing attribution, and reporting suite in the trades.
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Best for mid-to-large service businesses that need enterprise-grade GPS verification, automated timesheets, and comprehensive fleet management.
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Best revenue source-of-truth for mid-to-large service companies — pair it with WhatConverts for full-funnel attribution.
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Best for established HVAC, plumbing, and electrical operations (typically $1M+ revenue) who want unified attribution from first call to installed ticket in one platform.