Sender
Email marketing platform for growing businesses
About Sender
Sender is an email and SMS marketing automation platform built for small businesses, ecommerce stores, and creators. It combines a drag-and-drop email builder, behavior-based automation, landing pages, signup forms, and transactional emails with one of the most generous free plans in the industry.
Pros & Cons
Pros
- One of the most generous free plans in email marketing (2,500 subscribers, 15,000 emails/month with automation)
- Affordable paid tiers starting at $7/mo compared to Mailchimp and Klaviyo
- Email and SMS in one platform with included free SMS credits on higher plans
- Easy-to-use drag-and-drop builder praised by beginners
- Responsive 24/7 support with free migration service
Cons
- Lighter on advanced segmentation and deep automation than Klaviyo or ActiveCampaign
- Fewer native integrations than larger competitors
- Free plan emails carry Sender branding until you upgrade
- SMS sending requires buying credits and toll-free number verification (up to 7 business days in US/Canada)
Key Features
Drag & Drop Email Builder
Build responsive newsletters with a no-code editor, customizable templates, and layout blocks
Email & SMS Automation
Trigger welcome series, abandoned cart, and re-engagement flows based on subscriber behavior across email and SMS
SMS Marketing
Send one-off text campaigns and automated SMS flows alongside email, with a complimentary toll-free number on paid plans
Landing Pages
Create unlimited landing pages to capture leads and promote campaigns without a separate tool
Signup Forms & Popups
Grow your list with embedded forms, popups, and exit-intent overlays
Transactional Emails
Send order confirmations, receipts, and password resets via Sender's transactional delivery
Segmentation
Organize and target subscribers with segmentation based on activity and attributes
A/B Testing
Run A/B tests and experiments on campaigns to optimize open and click rates
Analytics & Reports
Track opens, clicks, and campaign performance with detailed reporting
Integrations & API
Connect to ecommerce platforms and other tools via native integrations and the Sender API
Pricing
- 1 seat
- Up to 2,500 subscribers
- Up to 15,000 emails/month
- Email newsletters & automation
- Landing pages
- Signup forms & popups
- Transactional emails
- Contains Sender branding
- Up to 12,000 emails/month
- 3 role-based seats
- No Sender branding
- SMS messaging
- Unlimited email & popup templates
- Unlimited landing pages
- A/B testing & experiments
- Up to 24,000 emails/month
- 10 role-based seats
- Free SMS ($14/month value)
- Advanced automation
- Advanced reports
- Priority support
- Dedicated IPs available
- Unlimited emails
- Dedicated success manager
- Advanced user permissions
- Service level agreement
- Activity logs for auditing
- SSO (SAML v2)
- Phone support
Best For
Ecommerce Email & SMS
Recover abandoned carts and run promotions with combined email and SMS flows for online stores
Small Business Newsletters
Send branded newsletters affordably with a free plan that scales as the list grows
Lead Capture
Use landing pages, popups, and signup forms to grow a subscriber list and nurture leads automatically
Transactional Messaging
Deliver order confirmations, receipts, and account emails reliably alongside marketing campaigns
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