Sellbrite
Simple multi-channel listing and inventory management for growing sellers
About Sellbrite
Sellbrite is a multi-channel e-commerce platform that makes it easy to list products, manage inventory, and fulfill orders across Amazon, eBay, Walmart, Etsy, Shopify, BigCommerce, and WooCommerce from a single interface. Acquired by GoDaddy, Sellbrite focuses on simplicity — getting sellers live on multiple marketplaces without the complexity of enterprise inventory systems. The platform synchronizes inventory in real-time across all connected channels to prevent overselling, supports bulk listing creation with channel-specific templates, and offers FBA (Fulfillment by Amazon) integration for sellers using Amazon's warehouse network. With a forever-free plan for up to 30 orders per month and paid plans starting at just $19/month for Shopify users, Sellbrite is one of the most accessible entry points into multi-channel selling.
Pros & Cons
Pros
- Forever-free plan with all channels supported makes it the most accessible entry point for multi-channel selling
- Exceptionally simple interface — sellers can get live on multiple marketplaces in hours, not weeks
- FBA integration lets sellers leverage Amazon's fulfillment network for orders from other channels
- Bulk listing tools with channel templates dramatically reduce the time to list products across marketplaces
- Transparent, order-based pricing with no hidden fees or per-SKU charges
Cons
- Limited to basic inventory sync — lacks advanced features like demand forecasting, warehouse management, or automated reordering
- No built-in shipping label creation or carrier rate comparison — sellers need a separate shipping solution
- Order limits on each tier mean high-volume sellers face frequent plan upgrades as they grow
- Reporting and analytics are basic compared to enterprise tools like Cin7 or Linnworks
Key Features
Multi-Channel Inventory Sync
Automatic real-time inventory synchronization across Amazon, eBay, Walmart, Etsy, Shopify, BigCommerce, and WooCommerce to prevent overselling
Bulk Listing Creation
Create and manage product listings across multiple marketplaces with channel-specific templates for pricing, titles, and descriptions
FBA Integration
Connect with Fulfillment by Amazon to use Amazon's warehouse network while selling on other channels with accurate FBA inventory levels
Order Management
Centralized order dashboard for processing, tracking, and fulfilling orders from all connected sales channels
Channel Templates
Save common listing options and settings per channel, then apply templates for fast, consistent listing creation across marketplaces
Pricing Rules
Set channel-specific pricing rules and automated repricing to optimize margins across different marketplaces
Pricing
- Up to 30 orders/month
- All sales channels
- Inventory sync
- Order management
- Listing templates
- Up to 100 orders/month
- Everything in Free
- FBA integration
- Bulk listing tools
- Priority support
- Up to 500 orders/month
- Everything in Pro 100
- Advanced reporting
- Custom channel templates
- Up to 2,000 orders/month
- Everything in Pro 500
- Dedicated account support
Best For
First-Time Multi-Channel Expansion
Amazon-only sellers expanding to eBay, Walmart, and Etsy for the first time — Sellbrite's simplicity and free plan remove the risk from testing new channels.
Shopify + Marketplace Hybrid
Shopify store owners adding marketplace sales while keeping inventory synced between their own store and Amazon, eBay, and Walmart.
FBA Multi-Channel Fulfillment
Sellers using Amazon FBA who want to sell on other marketplaces while fulfilling all orders through Amazon's warehouse network.
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Featured In
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