Segment
Customer data platform to collect, clean, and activate your data
Founded
2011
Starting Price
0
Category
Analytics & BI
Last updated March 11, 2026
About Segment
Segment is a customer data platform (CDP) by Twilio that collects first-party data from websites, apps, and servers, then unifies it into complete customer profiles. It connects to 700+ integrations and destinations, enabling teams to activate real-time customer insights across analytics, marketing, and data warehousing tools.
Pros & Cons
Pros
- Massive integration catalog with 700+ pre-built connections to analytics, marketing, and data tools
- Generous free tier with 1,000 monthly tracked users for startups and small projects
- Real-time data collection and activation across all customer touchpoints
- Strong identity resolution that unifies profiles across devices and channels
- Robust data governance and privacy controls including HIPAA eligibility
Key Features
Connections
Collect first-party data from any source and route it to 700+ pre-built integrations and destinations in real time.
Unify
Resolve customer identities across devices and channels to build unified, identity-resolved customer profiles.
Engage
Build audiences and orchestrate personalized customer journeys using real-time traits and behavioral data.
Reverse ETL
Sync data from your warehouse back to business tools, activating warehouse-first analytics across your stack.
Protocols
Enforce data quality with a tracking plan, schema validation, and governance controls to ensure clean, compliant data.
Functions
Write custom JavaScript functions to transform data in-flight, build custom sources, or create new destinations.
Privacy & Consent
Manage user consent and data deletion requests with built-in privacy controls and HIPAA-eligible infrastructure.
Pricing
Free
0/month
- 1,000 monthly tracked users
- 2 sources
- 700+ integrations
- 1 data warehouse destination
- 500,000 Reverse ETL records/month
Best For
Marketing Personalization
Unify customer data from all touchpoints to build precise audiences and deliver personalized campaigns across email, ads, and on-site experiences.
Product Analytics
Collect event data from web and mobile apps with a single SDK, then route it to analytics tools like Amplitude, Mixpanel, or your data warehouse.
Data Warehouse Integration
Pipe clean, structured customer data directly into Snowflake, BigQuery, or Redshift for advanced analysis and reporting.
Customer 360 Profiles
Merge anonymous and known user data across channels into unified profiles that power support, sales, and product teams.
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