
Q Research Software
Survey analysis and reporting software built for market researchers
About Q Research Software
Q Research Software is a Windows desktop application by Displayr built specifically for the analysis and reporting of survey and market research data. It automates crosstabs, statistical significance testing, weighting and stacking, and advanced multivariate analysis, then lets researchers update entire reports automatically when new data arrives. Files can be published to Displayr for interactive online dashboards.
Pros & Cons
Pros
- Purpose-built for market research workflows like crosstabs, banners, nets, and weighting
- Powerful automation via QScripts and auto-updating reports saves significant time on tracking studies
- Automatic significance testing chooses the correct test based on data type
- Highly rated customer support, documentation, and training resources
- Full R integration gives advanced users unlimited analytical flexibility
Cons
- Windows desktop only, with no native cloud or concurrent multi-user editing
- Somewhat more limited in functionality than its cloud sibling Displayr
- Steep learning curve for users without a market research background
- Performance can lag on very large datasets
- Limited visualization branding customization and thinner third-party integrations
Key Features
Automated Crosstabs
Quickly build and manipulate crosstabulations of survey data with drag-and-drop, point-and-click controls.
Automatic Statistical Testing
Applies the appropriate statistical significance tests based on data type and flags significant results directly on tables.
Easy Updating & Automation
Automatically refresh entire reports and tables when new waves of data arrive, ideal for tracking studies.
Weighting & Stacking
Weight survey data and stack respondent-level data for grid and repeated-question analysis.
Advanced Multivariate Analysis
Run correspondence analysis, latent class segmentation, driver analysis, regression, cluster and factor analysis.
Choice & MaxDiff Analysis
Analyze conjoint, MaxDiff, and TURF studies for pricing, feature, and product optimization research.
Full R Integration
Advanced users can extend Q with the R language to perform any custom computation or analysis.
Reporting & Office Integration
Export polished tables and graphics with seamless Microsoft Office integration, or publish to Displayr for interactive dashboards.
Pricing
- 14-day free trial
- No credit card required
- Full feature access during trial
- License for one computer
- Software upgrades
- Technical support
- Online training (eLearning)
- License for multiple computers, one user at any time
- Software upgrades
- Technical support
- Online training (eLearning)
- Works with Terminal Services
- Administered over the internet
Best For
Brand & Tracking Studies
Analysts run recurring wave-based tracking studies and refresh full reports automatically as new data lands.
Survey Data Analysis for Agencies
Research agencies clean, weight, and crosstab survey data and run significance testing to deliver client-ready reports.
Segmentation & Driver Analysis
Insights teams build weighted segments and run driver, correspondence, and latent class analysis to explain what moves the market.
Pricing & Product Research
Teams analyze conjoint, MaxDiff, and TURF studies to optimize pricing, features, and product line decisions.
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