PR Underground
Affordable press release distribution to 300+ outlets with real-time coverage tracking
About PR Underground
PR Underground is a press release distribution service that has published 40,000+ releases since 2010. Releases go through editorial review and are published within one business day to 300+ news sites, Google News, and DigitalJournal, with a US National tier that adds Yahoo Finance, MarketWatch, and the PRNewswire/Cision network. Every release comes with a branded newsroom and a PDF coverage report listing each outlet pickup and permalink.
Pros & Cons
Pros
- Entry price of $74.99 per release is low compared to PR Newswire or Business Wire
- PDF coverage report lists every outlet and permalink, so you can verify where the release ran
- Pay-per-release model with no retainer or long-term contract
- Releases go live within one business day after editorial review
- Multiple branded newsrooms suit agencies distributing for several clients
- Volume discounts cut Basic releases to $37.50 each at 30 releases
Cons
- Basic distribution relies mostly on syndicated regional and aggregator sites rather than top-tier publications
- Access to Yahoo Finance, MarketWatch, and PRNewswire requires the $419.99 US National tier
- No guarantee of journalist pickup or earned media coverage
- Subscription credits expire after 30 days and unused credits aren't refunded
- Some G2 reviewers question the value of the syndicated pickups
Key Features
300+ outlet distribution
Basic releases are published across 300+ news and TV websites, regional newsnet sites, and aggregators such as DigitalJournal and Financial Content.
US National distribution
The US National tier adds PRNewswire.com, the Cision network, Yahoo Finance, MarketWatch, and StreetInsider for 400+ sites in total.
Google News submission
Every release is submitted to Google News, where PR Underground is an official source, and indexed by Google.
Real-time pickup tracking
A dashboard shows release status from submission to distribution and lists outlet pickups as they publish, starting within 24 hours.
PDF coverage report
A downloadable report lists every outlet that picked up the release with its permalink, delivered the day after distribution.
Branded newsrooms
Each brand or client gets a hosted newsroom that keeps its releases and reports organized, with multiple newsrooms per account.
Editorial review
An editorial team checks each release for compliance before publishing within one business day.
Verticals Boost add-on
For $30 per release, distribution extends to 150+ niche industry sites.
Social sharing
Releases are shared on X as part of every plan.
Pricing
- 1 release (non-recurring)
- Published on 300+ news websites and outlets
- Submitted to Google News
- Published on DigitalJournal.com
- Shared on X
- PDF coverage report and branded newsroom
- Volume pricing down to $37.50/release at 30 releases
- Recurring plans from 1 to 30 Basic releases/month
- US National plans from 1 to 10 releases/month
- Submitted to Google News
- Published on 300+ news websites and outlets
- Multiple newsrooms
- Credits valid for 30 days, cancel anytime
- Everything in Basic
- Published on PRNewswire.com and the Cision network
- Sent to Yahoo Finance and MarketWatch
- StreetInsider
- 400+ news websites and outlets in total
- Volume pricing down to $350/release at 30 releases
Best For
Small business announcements
Publish product launches, new locations, or milestones to hundreds of news sites without hiring a PR firm.
Agency client distribution
Agencies run recurring subscriptions and separate newsrooms to distribute releases for multiple brands.
Funding rounds and major launches
Use the US National tier to place news on PRNewswire, Yahoo Finance, and MarketWatch for broader visibility.
SEO and brand visibility
Get releases indexed by Google and Google News and build an archive of announcements in a hosted newsroom.
Similar Tools
Press Kite
Create a professional press kit for your startup in minutes
Kosmos by Expertise Finder
Faculty expert directories that help universities get found by journalists and partners
PresseBox
B2B press release distribution and digital PR for technology and industry
MediaHQ
Media relations without the pain: media contacts, press release sending, and reporting in one PR platform
Business Wire
Press release distribution and investor relations newswire
Ready to try PR Underground?
Start using PR Underground today and boost your productivity.
Visit Website