Business Wire
Press release distribution and investor relations newswire
About Business Wire
Business Wire is a newswire service that distributes press releases and regulatory disclosures to media outlets, trade press, financial databases, and news indexes in 160+ countries. Each release gets an editorial review before it goes out, and you can target distribution by geography, industry, or special-interest circuit, with translation into 70+ languages. Founded in 1961 and owned by Berkshire Hathaway, it's widely used by public companies for earnings releases and SEC-related disclosures.
Pros & Cons
Pros
- Large distribution network: 92K+ media points, 160+ countries, and 70+ translation languages
- Editorial review catches errors before a release goes public, which matters for regulated disclosures
- Strong fit for public companies, with earnings release workflows and a Workiva integration
- Responsive 24/7 support and account managers, frequently praised in G2 reviews
- Industry and specialty circuits let you target trade press and niche audiences
- Analytics, multimedia, and company branding are built into every release
Cons
- Expensive compared to budget wires; national U.S. distribution and add-ons push costs well above the $475 starting price
- No self-serve price list beyond the starting rate, so most configurations need a quote
- Some G2 reviewers find ROI attribution and reporting hard to interpret
- Finding past releases inside the account can be clunky
- The reach is more than many small businesses need for occasional announcements
Key Features
Targeted Distribution Circuits
Send releases on local, regional, national, or international circuits, plus 160+ industry categories and dozens of specialty circuits for trade press, VCs, CSR, and demographic audiences.
Global Reach and Translation
Distribute to 160+ countries through regional media partnerships, with translation into 70+ languages and every published language version linked from the release.
Expert Editorial Review
Business Wire's newsroom editors check every release for errors and formatting before it crosses the wire.
Investor Relations and Disclosure
Earnings releases, financial tables, and regulatory disclosures for public companies, with a Workiva integration for preparing earnings releases.
Multimedia Releases
Add photos, video, infographics, GIFs, and audio in a downloadable carousel, with captions that support SEO and media reuse.
Press Release Analytics
Reports track views, engagement, syndication, and media pickup so you can measure how each release performed.
Company Branding
Each release on BusinessWire.com shows your full-color linked logo, company details, contacts, and your most recent releases.
Rich Text and Callouts
Bold and italic text, bulleted lists, tables, callout text for key quotes or stats, a release summary, and social share buttons are included.
24/7 Support
Customer success and editorial teams are available around the clock to help plan distribution and submit releases.
Pricing
- Starting price for 400 words, U.S. domestic local distribution
- Unlimited hyperlinks
- Full-color linked logo
- Rich-text formatting and financial tables
- Expert editorial review
- Detailed analytics reports
- 24/7 customer service support
- Distribution plan built around your release cadence
- Volume discounts for regular senders
- Options for PR, investor relations, and agency teams
- Everything included in every release
Best For
Earnings and Regulatory Disclosures
Public companies distribute quarterly earnings releases and material disclosures with financial tables and editorial review.
Corporate Announcements
PR and communications teams announce product launches, funding, and executive news to national and trade media.
Multi-Client Agency Distribution
PR agencies manage recurring releases across several clients from one account with volume pricing.
International Launches
Companies entering new markets distribute translated releases through regional networks in Europe, Asia, Latin America, and the Middle East.
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