
Pinpoint
Employer branding-focused ATS with candidate experience surveys, anonymized screening, and branded career sites for experience-driven hiring.
About Pinpoint
Pinpoint is an applicant tracking system built around the belief that great hiring starts with great candidate experience. Founded in 2017 in Jersey, UK by Tom Hacquoil, Tom Luce, and Bill Rogers, Pinpoint takes a marketing-first approach to recruitment — treating candidates as customers whose experience throughout the hiring journey directly impacts employer brand and hiring outcomes. The platform's candidate experience features are its core differentiator. Built-in candidate experience surveys can be triggered at any stage of the hiring process — after application, after interview, after rejection, and post-hire — providing continuous feedback on how candidates perceive the hiring journey. The survey data feeds into analytics dashboards where teams can track candidate NPS over time, identify experience drop-off points, and benchmark against industry standards. Pinpoint's drag-and-drop career site builder creates branded, mobile-first application experiences without developer involvement. Organizations can run multiple branded hiring streams with distinct visual identities — useful for companies with different employer brands for different divisions or locations. The career sites support multilingual content for global hiring. Anonymized screening removes identifying information from applications during initial review, reducing unconscious bias and creating a fairer candidate experience. Combined with structured scorecards for interview evaluation, Pinpoint helps teams make consistent, bias-reduced hiring decisions. Additional features include automated interview scheduling, video interview capabilities, reference checks within the ATS, offer management with e-signatures, and an onboarding module with branded portals, task management, and document collection. SMS capabilities via Twilio integration enable faster candidate communication with automation support. Pinpoint integrates with major job boards, HR systems, and collaboration tools, though its integration ecosystem is smaller than enterprise platforms like Greenhouse or Workable.
Pros & Cons
Pros
- Purpose-built for candidate experience — surveys, NPS tracking, and experience analytics are core features
- Anonymized screening reduces bias and creates fairer candidate experiences
- Drag-and-drop career site builder creates branded, mobile-first application journeys without developers
- Multi-brand hiring streams let different divisions maintain distinct employer brands
- Consistently praised for intuitive UI that both recruiters and candidates find easy to use
Cons
- Starting at ~$600/month is expensive compared to tools like Manatal ($15/user/month)
- Candidate experience surveys may require Enterprise plan (~$900/month)
- Smaller integration ecosystem than Greenhouse or Workable
- Pricing is not transparent — requires contacting sales for accurate quotes
Key Features
Built-in candidate experience surveys triggered at every hiring stage
Candidate NPS tracking with analytics dashboards and benchmarking
Drag-and-drop branded career site builder with multilingual support
Anonymized screening to reduce unconscious bias
Structured interview scorecards for consistent evaluation
Automated interview scheduling with calendar integration
Video interview capabilities
Reference checks within the ATS workflow
Offer management with e-signatures
Onboarding module with branded portals and task management
SMS candidate communication via Twilio integration
Multiple branded hiring streams for different divisions
Mobile-first application experience
Candidate experience drop-off point analytics
Pricing
- Core ATS
- Branded career site builder
- Candidate pipeline management
- Basic reporting
- Email templates
- Interview scheduling
- Job board integrations
- Everything in Growth
- Anonymized screening
- Advanced analytics
- Custom workflows
- Approval chains
- API access
- Dedicated CSM
- Candidate experience surveys
Featured In
HR Tools With the Best Candidate Experience Scoring (2026)
Best for employer branding-driven candidate experience — Pinpoint's career site builder, experience surveys, and drop-off analytics create a measurable, optimizable candidate journey from first impression to offer.
Best Recruiting Software for HR Teams (2026)
Best for mid-market HR teams who want structured hiring at a sane price — especially UK and European companies.
Best ATS for Startups in 2026: 7 Hiring Platforms That Scale With You
Best for 30-100 person startups upgrading from a lightweight ATS without going full Greenhouse.