
Employer branding-focused ATS with candidate experience surveys, anonymized screening, and branded career sites for experience-driven hiring.
Pinpoint is an applicant tracking system built around the belief that great hiring starts with great candidate experience. Founded in 2017 in Jersey, UK by Tom Hacquoil, Tom Luce, and Bill Rogers, Pinpoint takes a marketing-first approach to recruitment — treating candidates as customers whose experience throughout the hiring journey directly impacts employer brand and hiring outcomes. The platform's candidate experience features are its core differentiator. Built-in candidate experience surveys can be triggered at any stage of the hiring process — after application, after interview, after rejection, and post-hire — providing continuous feedback on how candidates perceive the hiring journey. The survey data feeds into analytics dashboards where teams can track candidate NPS over time, identify experience drop-off points, and benchmark against industry standards. Pinpoint's drag-and-drop career site builder creates branded, mobile-first application experiences without developer involvement. Organizations can run multiple branded hiring streams with distinct visual identities — useful for companies with different employer brands for different divisions or locations. The career sites support multilingual content for global hiring. Anonymized screening removes identifying information from applications during initial review, reducing unconscious bias and creating a fairer candidate experience. Combined with structured scorecards for interview evaluation, Pinpoint helps teams make consistent, bias-reduced hiring decisions. Additional features include automated interview scheduling, video interview capabilities, reference checks within the ATS, offer management with e-signatures, and an onboarding module with branded portals, task management, and document collection. SMS capabilities via Twilio integration enable faster candidate communication with automation support. Pinpoint integrates with major job boards, HR systems, and collaboration tools, though its integration ecosystem is smaller than enterprise platforms like Greenhouse or Workable.