Pathmetrics
Track every step to conversion in WordPress
Founded
N/A
Starting Price
€79
Category
Marketing Automation
Last updated May 25, 2026
About Pathmetrics
Pathmetrics is a conversion tracking and attribution plugin for WordPress that maps the complete customer journey from first interaction to final conversion. It uses multi-touch attribution across channels like email, Google Ads, Facebook, and SEO using UTM parameters and referrer data, integrating with major form builders and WooCommerce. The plugin is GDPR-compliant by default, only tracking after visitor consent through integrated cookie banner solutions.
Pros & Cons
Pros
- Flat-rate annual pricing with unlimited conversions — no surprise overage fees
- Self-hosted data keeps full ownership of tracking information on your own WordPress site
- Multi-touch attribution provides full journey visibility, not just last-click data
- Wide compatibility with popular form builders and cookie consent plugins
- GDPR-compliant by default with built-in consent integration
Key Features
Multi-Touch Attribution
Track full visitor journeys across all marketing channels using UTM parameters and referrer data, not just last-click attribution.
Form Builder Integrations
Native support for Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms with no manual coding.
WooCommerce Integration
Track e-commerce conversions and customer behavior to see which channels drive the most valuable sales.
Conversion Path Visualization
See the complete sequence of touchpoints from first visit to conversion in clear dashboards.
Time-to-Conversion Tracking
Measure the time elapsed between a visitor's initial interaction and their eventual conversion.
GDPR-Compliant by Default
Tracking only begins after a visitor gives consent via Cookiebot, Complianz, CookieYes, Borderlabs, or Real Cookie Banner.
Unlimited Conversions and Forms
All plans include unlimited tracked conversions and forms with no event caps.
Pricing
Single Site
€79/year
- 1 site license
- Unlimited conversions
- Unlimited forms
- All form builder integrations
- WooCommerce support
Best For
Marketing Attribution for WordPress Sites
Identify which marketing channels actually drive conversions across the full customer journey, not just the last touch.
Agency Multi-Site Tracking
Agencies can deploy unified conversion tracking across dozens of client WordPress sites with one license.
WooCommerce Channel ROI
Understand which traffic sources and campaigns produce the highest-value WooCommerce customers.
GDPR-Compliant Conversion Analytics
Track marketing performance while respecting EU privacy requirements with consent-aware data collection.
