Pathmetrics
Track every step to conversion in WordPress
About Pathmetrics
Pathmetrics is a conversion tracking and attribution plugin for WordPress that maps the complete customer journey from first interaction to final conversion. It uses multi-touch attribution across channels like email, Google Ads, Facebook, and SEO using UTM parameters and referrer data, integrating with major form builders and WooCommerce. The plugin is GDPR-compliant by default, only tracking after visitor consent through integrated cookie banner solutions.
Pros & Cons
Pros
- Flat-rate annual pricing with unlimited conversions — no surprise overage fees
- Self-hosted data keeps full ownership of tracking information on your own WordPress site
- Multi-touch attribution provides full journey visibility, not just last-click data
- Wide compatibility with popular form builders and cookie consent plugins
- GDPR-compliant by default with built-in consent integration
- 30-day money-back guarantee reduces purchase risk
Cons
- WordPress-only — not available for other CMS platforms or custom stacks
- Pricing in euros only; no native USD billing option
- Smaller team and product compared to enterprise attribution platforms
- Reporting depth is more limited than dedicated analytics suites like GA4 or Mixpanel
Key Features
Multi-Touch Attribution
Track full visitor journeys across all marketing channels using UTM parameters and referrer data, not just last-click attribution.
Form Builder Integrations
Native support for Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms with no manual coding.
WooCommerce Integration
Track e-commerce conversions and customer behavior to see which channels drive the most valuable sales.
Conversion Path Visualization
See the complete sequence of touchpoints from first visit to conversion in clear dashboards.
Time-to-Conversion Tracking
Measure the time elapsed between a visitor's initial interaction and their eventual conversion.
GDPR-Compliant by Default
Tracking only begins after a visitor gives consent via Cookiebot, Complianz, CookieYes, Borderlabs, or Real Cookie Banner.
Unlimited Conversions and Forms
All plans include unlimited tracked conversions and forms with no event caps.
Self-Hosted Data
All tracking data is stored on your own WordPress site, not on third-party servers.
Pricing
- 1 site license
- Unlimited conversions
- Unlimited forms
- All form builder integrations
- WooCommerce support
- 30-day money-back guarantee
- 5 site licenses
- Unlimited conversions and forms
- All integrations included
- 30-day money-back guarantee
- 25 site licenses
- Unlimited conversions and forms
- All integrations included
- Ideal for agencies
- 100 site licenses
- Unlimited conversions and forms
- All integrations included
- Best per-site rate
Best For
Marketing Attribution for WordPress Sites
Identify which marketing channels actually drive conversions across the full customer journey, not just the last touch.
Agency Multi-Site Tracking
Agencies can deploy unified conversion tracking across dozens of client WordPress sites with one license.
WooCommerce Channel ROI
Understand which traffic sources and campaigns produce the highest-value WooCommerce customers.
GDPR-Compliant Conversion Analytics
Track marketing performance while respecting EU privacy requirements with consent-aware data collection.
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