Otterly AI
AI search monitoring tool for tracking brand visibility in ChatGPT, Perplexity & Google AI Overviews
About Otterly AI
Otterly AI is a cloud-based AI search monitoring platform purpose-built for Answer Engine Optimization (AEO). It automatically tracks how brands appear in responses generated by ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, and Gemini. Used by 20,000+ marketing professionals, it aggregates data on mention frequency, sentiment, link citations, and keyword prompts into actionable dashboards. Recognized as a Gartner Cool Vendor for AI in Marketing and G2 High Performer for AEO Tools.
Pros & Cons
Pros
- Purpose-built for AEO — first dedicated Answer Engine Optimization monitoring tool on the market
- Affordable entry point at $29/month with no feature gating across tiers
- Comprehensive multi-engine coverage: ChatGPT, Google AI Overviews, AI Mode, Perplexity, Copilot, Gemini
- Gartner Cool Vendor and G2 High Performer with perfect 5.0 ratings on Product Hunt and OMR Reviews
- Automated daily monitoring replaces manual prompt testing and spreadsheet tracking
Cons
- Prompt-based pricing scales quickly when tracking many queries across multiple engines
- Does not replace full SEO toolsets — no crawlers, backlink analysis, or keyword research
- Data refresh can be delayed after AI algorithm changes
- Observation-only tool — no built-in content creation or optimization features
Key Features
AI Search Prompt Monitoring
Automatically monitors selected search prompts daily across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, and optionally Gemini and Google AI Mode
AI Prompt Research
Identifies relevant search prompts users employ on AI search engines based on keywords, brand names, or URLs
Brand Visibility Index
Proprietary metric quantifying brand visibility across AI platforms with quadrant chart showing Brand Coverage vs Likeliness to Buy
Link Citations Analysis
Tracks all domains and URL citations in AI search results, flags unlinked mentions and hallucinated claims
GEO Audit
Comprehensive audits including brand SWOT analysis, competitive benchmarking, and evaluation of digital PR and content performance
Website Citations Gap Analysis
Analyzes which content receives AI engine citations most frequently and identifies optimization opportunities
Domain Ranking Analytics
Tracks domain and URL citations across AI platforms weekly, monitoring position changes and trusted source rankings
Looker Studio Connector
Integrates AI search visibility data directly into Google Looker Studio for custom dashboards and automated reporting
Pricing
- 15 search prompts
- 4 AI engines tracked
- Daily tracking
- 1,000 GEO URL audits/month
- 1 workspace
- All core features
- 100 search prompts
- 4 AI engines tracked
- Daily tracking
- 5,000 GEO URL audits/month
- Unlimited workspaces
- Looker Studio connector
- 400 search prompts
- 4 AI engines tracked
- Daily tracking
- 10,000 GEO URL audits/month
- Unlimited workspaces
- Looker Studio connector
- Unlimited prompts
- SSO
- Custom payment options
- Personalized support
Best For
AI Search Brand Monitoring
Track how your brand appears in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews with automated daily monitoring
Competitive AEO Intelligence
Benchmark your brand visibility against competitors using the Brand Visibility Index quadrant and share-of-voice analytics
Content Optimization for AI
Identify which content pages receive AI citations and which are overlooked, then optimize to increase AI search presence
Agency AEO Reporting
Manage multiple client brands in separate workspaces with automated Looker Studio reports for AI search visibility
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Featured In
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