Ordering.co

The ordering infrastructure for restaurants and local commerce

Marketplace Tools E-commerce Platforms Point of Sale (POS)www.ordering.co

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Founded

2012

Starting Price

$99

About Ordering.co

Ordering.co is a white-label ordering and delivery platform for restaurants, franchises, grocery stores, and marketplace operators. It provides branded ordering websites, native apps, kiosks, call center ordering, and AI ordering agents on top of a shared backend for stores, orders, payments, and delivery. Every plan includes every product and feature, plus API and MCP access and the frontend source code.

Pros & Cons

Pros

Every plan includes every product and feature, so you choose by pricing model rather than feature gates
No commission on orders; Restaurant plan includes unlimited orders for a flat per-location fee
Covers web, native apps, kiosks, call center, AI agents, and delivery from one backend
Open API, webhooks, SDKs, and MCP access on every plan, plus open-source frontend code
Broad integration coverage with 15+ POS systems, 50+ payment gateways, and 20+ delivery partners
Used by large brands such as Alsea, Domino's Mexico, Burger King Mexico, and KFC Albania

Cons

Usage fees are extra: a 5% AI technology fee on AI-conversation orders, plus delivery, payment processing, messaging, and app-store costs
Marketplace plan caps monthly orders, and enterprise features like BYOC and backend code need a $2,500+/mo agreement
Some Trustpilot reviewers report delays and friction on custom development work and setup
Pricing starts well above simple free ordering widgets for single-location restaurants

Key Features

Branded Ordering Websites

Launch an ordering site under your own brand and custom domain with menus, store selection, guest checkout, and online card payments.

White-Label Native Apps

Publish branded customer apps on the App Store and Google Play, plus mobile web, from the same catalog and stores.

Multi-Vendor Marketplaces

Run a marketplace with unlimited businesses, each with its own menus, delivery zones, and order flow.

AI Ordering Agents

Take orders by voice, WhatsApp, web chat, and on your website, using the same catalog, prices, locations, and payments as other channels.

Self-Ordering Kiosk and Call Center

In-store kiosks and call center ordering software with caller recognition, agent handoffs, and secure card entry.

Merchant App and Dashboard

Manage real-time orders, preparation times, printing, menus, and availability across multiple brands and locations.

Delivery and Driver Apps

Driver app, delivery dashboard, and automatic dispatch for in-house drivers, plus connections to 20+ third-party delivery providers.

Integrations, API, and MCP

Connect 15+ POS systems, 50+ payment gateways, loyalty, and analytics tools; every order, store, and delivery event is reachable through the API, webhooks, SDKs, and MCP.

Marketing and Loyalty

Coupons, advanced offers, cart recovery, reviews and ratings, and business reports with data exports.

Source Code and Bring Your Own Cloud

Frontend source code is included on every plan; enterprise customers can deploy in their own AWS, Google Cloud, Azure, or Railway account and license the backend code.