NationBuilder
Software for leaders: people database, website, email, and fundraising in one place
About NationBuilder
NationBuilder is an all-in-one organizing platform for advocacy groups, nonprofits, and political campaigns. It combines a supporter CRM, website builder, email blasts and automations, donation processing, events, and field tools like turf cutting and walk sheets in a single system, so every action a supporter takes lands on one profile.
Pros & Cons
Pros
- One system covers website, CRM, email, donations, and events, so supporter history is never split across tools
- Field organizing features (turf cutting, walk sheets, autodistricting) that general CRMs lack
- Transparent published pricing with a low-cost Starter plan for small groups
- Long track record with campaigns, unions, and advocacy groups in the US, UK, and Canada
- Add-on model lets small organizations pay only for texting, extra sites, or automations they use
Cons
- Price scales with contact count, so a fast-growing list pushes you up tiers quickly
- Website templates are functional but less flexible than dedicated site builders
- Grant management and deep donor-stewardship reporting are thinner than in fundraising-first CRMs
- Developer API and SSO are reserved for Enterprise
Key Features
Integrated People Database
Every signup, donation, RSVP, email open, and volunteer shift is recorded on a single supporter profile with tags and custom fields.
Website Builder
Action-focused website templates with built-in signup, petition, donation, and event pages tied directly to the database.
Email Blasts and Drip Automations
Send segmented email blasts and run drip automations with A/B testing (Pro and above).
Donations and Payments
Accept one-time and recurring donations and payments, with lower processing rates on Enterprise.
Events and Ticketing
Publish events, sell tickets, and track RSVPs and attendance on supporter records.
Field Organizing Tools
Address geocoding, turf cutting, walk and call sheets, autodistricting, and precinct point people for canvassing programs.
Membership Management
Manage membership types, dues, and renewals for member-based organizations (Pro and above).
ActionButton
Shareable petitions, polls, quizzes, and contact-your-lawmaker actions; Basic included, Plus as an add-on or on Pro.
Text Messaging
Virtual phone number with text blasts and text keywords so supporters can act from their phone (US and Canada).
Groups and Network
Enterprise-tier tools for distributed organizing, with a headquarters-plus-chapters network setup.
Pricing
- People database from 500 up to 5,000 contacts
- Website with standard templates
- Email blasts
- Payment and donation processing
- Events and ticketing
- ActionButton Basic
- Voter registration check (US only)
- Everything in Starter
- Database up to 10,000 contacts
- Custom fields and permissions
- Membership management
- Drip email automations and A/B testing
- Geocoding, turf cutting, walk and call sheets
- Autodistricting
- ActionButton Plus
- Everything in Pro
- Custom database capacity and unlimited email sends
- Dedicated account manager
- Groups for distributed organizing
- NationBuilder Insights analytics
- Lower payment processing rates
- Developer API and single sign-on
Best For
Advocacy Campaigns
Run petitions, contact-your-lawmaker actions, and email pushes while tracking each supporter's escalation from signup to activist.
Political Campaigns
Combine a candidate website, volunteer signups, donations, and canvassing tools in one database.
Membership Organizations and Unions
Manage membership types, renewals, and member communications alongside organizing activity.
Distributed Chapter Networks
Give local chapters their own space while headquarters keeps a unified view (Enterprise).
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