Founded
2004
Starting Price
$39
Category
SEO Tools
Last updated February 14, 2026
About Moz Pro
Moz Pro is a comprehensive SEO platform that combines keyword research, rank tracking, site audits, and backlink analysis in a single dashboard. Founded in 2004, Moz is the creator of the widely-used Domain Authority metric and is known for its approachable interface designed for marketers, agencies, and SEO professionals at all skill levels.
Pros & Cons
Pros
- Most approachable interface among enterprise SEO tools — genuinely beginner-friendly
- Domain Authority metric is an industry standard used by SEOs, marketers, and journalists worldwide
- Most affordable entry point at $39/month compared to Semrush ($139) and Ahrefs ($129)
- Free MozBar extension provides instant SEO metrics while browsing any website
- Excellent educational resources including Moz Blog and Whiteboard Friday series
Key Features
Keyword Explorer
Advanced keyword research with real user data, Priority Score ranking, keyword difficulty analysis, and organic CTR estimates for identifying high-value terms
Rank Tracking
Monitor keyword rankings with location-specific tracking down to city level for both national and geo-targeted campaigns with on-demand checks
Link Explorer
Backlink analysis with Spam Score assessment, link intersect functionality to find sites linking to competitors but not you, and lost/gained link tracking
Site Crawl & Audit
Automated site crawler that identifies technical SEO issues, optimization opportunities, and provides actionable fix recommendations
Domain Authority (DA)
Proprietary metric estimating a website's ranking ability, widely used across the SEO industry for competitive benchmarking
MozBar Extension
Free Chrome extension displaying instant SEO metrics — Domain Authority, Page Authority, and spam scores — while browsing any website
On-Page Optimization
Pricing
Starter
$39/month
- 1 user
- 5 campaigns
- 300 keyword queries/month
- Basic rank tracking
- Site audit
Best For
Beginner-Friendly SEO
New SEOs use Moz Pro's intuitive interface and Priority Score to learn SEO fundamentals while executing effective keyword research and optimization
Local SEO Campaigns
Track rankings at city level and monitor local pack visibility to measure and improve geo-targeted search performance
Competitive Link Analysis
Use Link Intersect to discover sites linking to competitors but not you, revealing untapped link-building opportunities
Agency Client Reporting
Generate branded SEO reports with Domain Authority metrics, ranking progress, and backlink growth for client stakeholder updates
Similar Tools
Featured In
#6
7 Best SEO Tools for Growing Organic Traffic (2026)
Best for SEO beginners and content-focused teams — the most approachable interface, industry-standard Domain Authority metric, and lowest entry price make it the right first paid SEO tool for teams where organic traffic growth is important but SEO isn't anyone's full-time job.
#5
7 Best Semrush Alternatives for SEO Beginners on a Budget (2026)
Best for SEO beginners who want to learn the fundamentals from the industry's most trusted educational brand, with tools designed for approachability.
