Moz Pro is a comprehensive SEO platform that combines keyword research, rank tracking, site audits, and backlink analysis in a single dashboard. Founded in 2004, Moz is the creator of the widely-used Domain Authority metric and is known for its approachable interface designed for marketers, agencies, and SEO professionals at all skill levels.
Advanced keyword research with real user data, Priority Score ranking, keyword difficulty analysis, and organic CTR estimates for identifying high-value terms
Monitor keyword rankings with location-specific tracking down to city level for both national and geo-targeted campaigns with on-demand checks
Backlink analysis with Spam Score assessment, link intersect functionality to find sites linking to competitors but not you, and lost/gained link tracking
Automated site crawler that identifies technical SEO issues, optimization opportunities, and provides actionable fix recommendations
Proprietary metric estimating a website's ranking ability, widely used across the SEO industry for competitive benchmarking
Free Chrome extension displaying instant SEO metrics — Domain Authority, Page Authority, and spam scores — while browsing any website
New SEOs use Moz Pro's intuitive interface and Priority Score to learn SEO fundamentals while executing effective keyword research and optimization
Track rankings at city level and monitor local pack visibility to measure and improve geo-targeted search performance
Use Link Intersect to discover sites linking to competitors but not you, revealing untapped link-building opportunities
Generate branded SEO reports with Domain Authority metrics, ranking progress, and backlink growth for client stakeholder updates
Best for SEO beginners and content-focused teams — the most approachable interface, industry-standard Domain Authority metric, and lowest entry price make it the right first paid SEO tool for teams where organic traffic growth is important but SEO isn't anyone's full-time job.
Best for SEO beginners who want to learn the fundamentals from the industry's most trusted educational brand, with tools designed for approachability.
Page-level optimization recommendations covering title tags, meta descriptions, headings, and content quality based on target keyword analysis
Generate SEO reports with data visualization and metrics tracking for clients or stakeholders with scheduling options

Competitor keyword research for SEO and Google Ads intelligence