Metrilo
Plug-n-play growth platform for ecommerce brands
About Metrilo
Metrilo is an all-in-one ecommerce growth platform that combines real-time analytics, a powerful CRM, and email marketing automation. Built specifically for direct-to-consumer brands, it helps online stores understand customer behavior, segment audiences, and drive retention through data-driven campaigns.
Pros & Cons
Pros
- Extremely detailed ecommerce analytics with deep conversion funnel and CAC insights
- Intuitive interface that doesn't require data expertise to understand key metrics
- Seamless plug-and-play integration with Shopify and WooCommerce
- Powerful trigger-based email automation that significantly improves cart recovery rates
- Responsive and helpful customer support team consistently praised in reviews
Cons
- Pricing has increased significantly and starts at $199/mo which is steep for small stores
- Email builder lacks advanced design customization options
- Limited integration options beyond Shopify and WooCommerce
- Dashboard cannot be customized to show preferred metrics
- No free plan available — only a 14-day trial
Key Features
Real-Time Ecommerce Analytics
Track revenue, conversion funnels, customer acquisition costs, and product performance with a live dashboard
Ecommerce CRM
Automatically builds customer profiles with purchase history, site behavior, device data, and lifetime value metrics
Customer Segmentation
Over 30 pre-built filters to segment customers by behavior, purchase patterns, revenue, and engagement
Email Marketing Automation
Trigger-based email campaigns with a visual editor for abandoned cart recovery, win-back sequences, and product recommendations
Retention Analysis
Cohort analysis and retention reports to understand repeat purchase patterns and customer loyalty trends
Revenue Breakdowns
Detailed revenue reports by channel, campaign, product, and customer segment for strategic decision-making
Conversion Funnels
Visual funnel analysis tracking visitors through browsing, cart, checkout, and purchase stages
Shopify & WooCommerce Integration
Native plug-and-play integration with Shopify and WooCommerce for instant data syncing
Pricing
- Ecommerce analytics
- Real-time dashboard
- Revenue breakdowns
- Product performance reports
- Conversion funnels
- Marketing performance reporting
- Everything in Essential
- Ecommerce CRM
- Customer database & profiles
- 30+ segmentation filters
- Retention analysis
- Customer lifetime metrics
- Everything in Pro
- Email marketing automation
- Manual email campaigns
- Customer feedback tools
- Ready-made templates
- Sales recovery automation
Best For
DTC Brand Growth
Direct-to-consumer brands use Metrilo to understand customer behavior, optimize acquisition channels, and maximize lifetime value
Cart Abandonment Recovery
Ecommerce stores set up automated email sequences to recover abandoned carts and win back lapsed customers
Customer Retention Strategy
Marketing teams use cohort analysis and segmentation to identify at-risk customers and launch targeted retention campaigns
Ecommerce Performance Reporting
Store owners track revenue by channel, product, and campaign to make data-driven inventory and marketing decisions
Similar Tools
AWeber
Email marketing and automation for small businesses
GetResponse
Email marketing, automation, and landing pages in one platform
DataHawk
Marketplace analytics for Amazon, Walmart, and Shopify growth
Omnisend
Ecommerce email & SMS marketing automation that drives sales
Kajabi
The all-in-one platform for knowledge entrepreneurs
RapidTextAI
AI-Powered Copywriting for Every Content Need