
Data-driven customer acquisition platform for the insurance industry
MediaAlpha is a publicly traded (NYSE: MAX) programmatic advertising platform purpose-built for insurance customer acquisition. It uses real-time bidding technology and data science to connect insurance carriers, distributors, and agents with high-intent consumers across property & casualty, health, and life insurance verticals.
Next-generation RTB platform for targeting and acquiring high-intent insurance shoppers through data-driven bidding strategies
Target prospects based on risk profile, location, and customer lifetime value with unmatched granularity
Patented technology that connects consumers directly with carrier quote flows, improving bind rates by up to 32%
Platform for agents to buy and manage leads from high-intent insurance shoppers with per-carrier exclusivity
Real-time performance metrics and reporting with granular insights into conversion rates and campaign effectiveness
Supports property & casualty, health insurance, life insurance, and Medicare verticals
Transparent marketplace connecting insurance advertisers with premium publisher inventory
Acquire new policyholders through targeted programmatic campaigns that align acquisition costs with customer lifetime value
Buy exclusive, high-intent insurance leads filtered by risk profile, location, and price to grow your book of business
Insurance content publishers can monetize their audience through MediaAlpha's transparent marketplace
Reach Medicare-eligible consumers during enrollment periods with targeted advertising campaigns
Set custom bids per consumer risk profile with no long-term contracts and cancel anytime

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