About Maze
Maze is a user research platform that helps product teams validate designs through unmoderated prototype testing, surveys, card sorting, and moderated interviews. It connects directly with Figma, Sketch, and Adobe XD to test prototypes with real users and provides AI-powered analysis to surface usability issues and insights.
Pros & Cons
Pros
- Prototype testing directly from Figma cuts the research cycle from days to hours
- Built-in participant panel eliminates the recruitment bottleneck for quick studies
- AI-generated reports save significant time on analysis and stakeholder communication
- Unmoderated testing means research can run 24/7 without scheduling sessions
- Free plan is functional enough for individual researchers to validate designs regularly
Cons
- Starter plan at $99/seat/month is expensive for solo researchers or small teams
- 10 testers per month on the free plan is limiting for continuous research programs
- Moderated interviews and AI Moderator features are only available on Organization plan
- Best suited for evaluative research (testing designs) rather than generative research (understanding problems)
Key Features
Prototype Testing
Test Figma, Sketch, and Adobe XD prototypes with real users to identify usability issues before development begins
AI Moderator
AI-generated discussion guides and dynamic follow-up questions that adapt based on participant responses during research sessions
Participant Panel
Access to 5+ million global participants with custom demographic targeting for quick, high-quality recruitment
Moderated Interviews
Conduct live face-to-face research sessions with built-in recording, transcription, and note-taking
Card Sorting & Tree Testing
Test information architecture and navigation structures with card sorting and tree testing studies
Automated Reports
AI-generated visual reports with key metrics, heatmaps, and usability scores that can be shared directly with stakeholders
Surveys & Feedback
Create targeted surveys with advanced question types, logic branching, and in-product feedback collection
Mobile Testing
Test mobile experiences with authentic user behavior insights on actual devices
Pricing
- 1 seat
- Up to 10 testers per month
- Basic prototype testing
- Unlimited mazes
- Core survey features
- Up to 3 seats
- 100 testers per month
- Advanced question types
- Figma, Sketch, Adobe XD integration
- Card sorting
- Custom branding
- Unlimited collaborators
- Everything in Starter
- Unlimited seats
- Unlimited testers
- AI Moderator
- Moderated interviews
- Advanced security (SOC 2 Type II)
- SSO/SAML
- Dedicated support
Best For
Usability Testing
Test prototypes with real users before development to catch usability issues early and validate design decisions with evidence
Design Validation
Run rapid concept tests and preference studies to choose between design directions with data rather than opinions
Information Architecture
Use card sorting and tree testing to ensure navigation and content organization match how users think about your product
Continuous Product Discovery
Integrate regular user testing into agile sprints to ensure every feature is validated with real users before shipping
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Featured In
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Best for solo researchers who need to validate designs faster than moderated sessions allow — the unmoderated testing model is a force multiplier when you are the only person running studies.
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Best AI-assisted tool for fast validation tests and concept research.