MailWizz
Self-hosted email marketing software with unlimited subscribers
About MailWizz
MailWizz is a PHP email marketing application you install on your own server, then send through your own SMTP servers or providers like Amazon SES, SendGrid and Mailgun. It has no per-subscriber or per-message fees, and an Extended license lets you run it as your own email marketing SaaS with price plans, customer accounts and payment gateways.
Pros & Cons
Pros
- One-time or low annual license with no per-subscriber or per-email fees, which makes large lists far cheaper than hosted ESPs
- Works with almost any sending backend (SMTP, Amazon SES, SendGrid, Mailgun) and can mix several delivery servers
- Extended license turns it into a white-label email marketing SaaS with billing, plans and isolated customer accounts
- Your subscriber data stays on your own server
- Deliverability tooling built in: DKIM sending domains, warmup plans, bounce and feedback-loop processing, suppression lists
- Actively developed since 2013, with a 3.0 major release, documentation and a community forum
Cons
- You install, secure, update and monitor the server yourself; it needs PHP and cron know-how
- No free trial and no refunds; only a public demo site to evaluate it
- Deliverability depends on your sending provider and IP reputation, which you manage
- Interface is functional but dated compared with hosted tools like Mailchimp or MailerLite
- Only 1 month of support is included; further support requires paid support packs
Key Features
Unlimited lists and subscribers
Create unlimited email lists, segments, subscribers, recurring campaigns, delivery servers and surveys with no per-contact fees.
Multiple delivery servers
Send through your own SMTP servers or providers such as Amazon SES, SendGrid and Mailgun, alone or combined, with sending quotas per server.
Bounce and complaint handling
Bounce servers, feedback loop servers and provider webhooks process bounces and spam complaints automatically.
Warmup plans
Spread sending from new delivery servers over time automatically to build IP and domain reputation.
Sending and tracking domains
Sending domains add DKIM signatures matched to the From address; tracking domains mask the links used in campaign tracking.
Autoresponders, recurring campaigns and A/B tests
Run regular, autoresponder and recurring campaigns, and A/B test campaign variations.
Multiple drag-and-drop builders
Design emails with Basic, GrapesJS, Stripo and other builders, or upload existing HTML templates; a drag-and-drop landing page builder is included.
SaaS mode (Extended license)
Resell email marketing with price plans tied to customer groups, PayPal and offline payment gateways, promo codes, currencies and taxes.
Customer and user groups
Fine-grained permissions and limits for admin users and customer accounts, so each client gets an isolated workspace.
API and AI assistant
Per-customer API keys for subscribers and campaigns, plus an OpenAI ChatGPT-based assistant in the customer area.
Pricing
- 1 Regular License
- Personal use only (your own lists and campaigns)
- Updates while subscribed
- 1 month Premium Support
- 3 licenses $159/year, 5 licenses $239/year
- 1 Regular License valid for the lifetime of the product
- Personal use only
- 1 month Premium Support
- 1 Extended License
- Run MailWizz as a SaaS and charge customers
- Updates while subscribed
- 1 month Premium Support
- 3 licenses $589/year, 5 licenses $879/year
- 1 Extended License valid for the lifetime of the product
- Use MailWizz as SaaS
- 1 month Premium Support
Best For
High-volume newsletters on a budget
Senders with large lists pair MailWizz with Amazon SES or their own SMTP to avoid per-subscriber pricing.
Launching an email marketing SaaS
Agencies and entrepreneurs use the Extended license to sell email marketing plans to their own customers under their brand.
Agencies managing multiple clients
Separate customer accounts with their own lists, delivery servers and limits keep each client's data isolated in one installation.
Data-sensitive organizations
Teams that cannot store subscriber data with a third-party ESP keep everything on infrastructure they control.
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