iZooto
The #1 audience marketing platform for publishers
About iZooto
iZooto is an owned-audience marketing platform built specifically for publishers, using web and app push notifications to drive return visits and direct traffic. It combines audience segmentation, automation, and monetization features so publishers can engage readers and generate ad revenue without depending on Facebook or Google.
Pros & Cons
Pros
- Purpose-built for publishers rather than a generic push notification tool
- Built-in monetization through native ads in notifications
- Fast setup with minimal technical effort
- Responsive 24/7 customer support with sub-5-minute response times
- Strong segmentation and automation features for editorial workflows
Cons
- Pricing can be steep for small or new publishers
- Subscriber data refreshes can lag by 48-72 hours
- Revenue share varies by traffic geography, less favorable for tier 2/3 country traffic
- Less suited for non-publisher use cases like SaaS or e-commerce
Key Features
Web Push Notifications
Send browser-based push notifications to opted-in subscribers across desktop and mobile web.
App Push Notifications
Deliver native push notifications to iOS and Android app users from the same platform.
News Hub
Personalized notification inbox that lets readers browse and revisit stories they missed.
Audience Segmentation
Build segments based on behavior, geography, interests, and engagement to target the right readers.
Automation Workflows
Trigger automated notification sequences based on user actions, RSS feeds, or content updates.
RSS Automation
Automatically push new articles to subscribers as soon as they are published via RSS.
On-Site Interactions
Run on-site widgets, opt-in prompts, and personalized recommendations to convert visitors into subscribers.
Exit-Intent Recommendations
Recommend related content to visitors about to leave the site to boost session depth.
Native Ad Monetization
Earn revenue by displaying native ads inside push notifications through the Monetize program.
Reporting & Analytics
Track delivery, CTR, subscriber growth, and revenue across all campaigns.
Pricing
- Full access to push notification platform
- Native ad monetization in notifications
- Revenue share on ads
- Audience segmentation and automation
- Unlimited notifications
- Advanced targeting and automation
- Audience segmentation
- Suited for bloggers and growing publishers
- Subscriber-based custom pricing
- App push notifications
- Dedicated account manager
- Priority 24/7 support
- Custom integrations and SLAs
Best For
Driving Return Traffic to News Sites
News publishers use iZooto to push breaking stories to opted-in readers and bring them back without paid acquisition.
Monetizing Push Notification Inventory
Publishers earn incremental revenue by displaying native ads inside push notifications via the Monetize program.
Re-engaging Lapsed Readers
Automated workflows target subscribers who have not visited recently with personalized content recommendations.
Automating Content Distribution
Editorial teams connect RSS feeds so every new article is automatically pushed to relevant audience segments.
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