
See what users do on your site with heatmaps, recordings, and feedback
Hotjar is a behavior analytics platform that helps product teams understand how users interact with their website or app through heatmaps, session recordings, feedback widgets, and surveys. Acquired by Contentsquare in 2021, Hotjar serves over 1.3 million websites and is the go-to tool for identifying UX friction points, optimizing conversion funnels, and gathering qualitative user feedback.
Visualize where users click, move, and scroll on any page to identify engagement patterns and dead zones
Watch real user sessions to see navigation patterns, confusion points, and rage clicks in context
Collect instant visual feedback with emoji reactions and comments on specific page elements
Deploy targeted surveys triggered by behavior, page visits, or exit intent to capture user sentiment
Recruit and schedule user interviews directly through Hotjar Engage for qualitative research
Track conversion funnels to identify where users drop off in signup, checkout, or onboarding flows
Automatically flag sessions where users repeatedly click on non-interactive elements, indicating frustration
Identify where users drop off in signup or checkout funnels using recordings and heatmaps, then test improvements
Combine session recordings with surveys and interviews to build a complete picture of user behavior and intent
Use rage click detection and error tracking to find UX issues that cause frustration and abandonment
Analyze scroll depth, click patterns, and engagement zones on landing pages to optimize layout and messaging
Best diagnostic tool for understanding why new users bounce — pair it with Userpilot or Intercom to build the fixes, but start here to make sure you're fixing the right problems.
Best for understanding the 'why' behind user behavior — Hotjar's session recordings and heatmaps provide qualitative insights that quantitative analytics tools can't.
Track custom events and visualize usage trends to connect behavior patterns with product changes

Connect all your data and track performance in one place