Heap
Autocapture analytics platform for complete digital experience insights
About Heap
Heap is a digital insights platform that automatically captures every user interaction on your website or app — every click, swipe, tap, pageview, and form fill — without requiring manual event tracking. Now part of Contentsquare, Heap enables product, marketing, and analytics teams to understand user behavior from day one, eliminating the traditional setup overhead of defining events before collecting data. With Heap's autocapture technology, teams can retroactively analyze any user action without waiting for engineering to instrument new events. The platform offers powerful analytics capabilities including funnel analysis, path analysis, retention tracking, and session replay. Its AI-powered assistant helps surface insights automatically, making it easier to identify friction points, optimize conversion funnels, and understand why users drop off. Heap serves over 10,000 companies across industries and market segments, from startups to enterprises. The platform integrates with data warehouses, A/B testing tools, and customer data platforms, making it a central hub for behavioral analytics. Its session-based pricing model scales with usage, and a generous free tier makes it accessible for teams just getting started with product analytics.
Pros & Cons
Pros
- Autocapture eliminates the need to manually define and instrument events before collecting data
- Retroactive analysis lets you answer new questions about past user behavior without waiting for new tracking
- Generous free tier with 10K sessions/month is suitable for early-stage products
- AI-powered assistant surfaces insights proactively, reducing time to actionable findings
- Strong data warehouse integrations enable combining behavioral data with broader business intelligence
Cons
- Session-based pricing can become expensive and unpredictable as traffic scales, especially with autocapture generating high event volumes
- Pro and Premier pricing is opaque — requires contacting sales for a quote
- Session replay is only available as an add-on on higher-tier plans
- Autocapture can create data noise, requiring careful event management to keep analysis focused
Key Features
Autocapture
Automatically captures every user interaction — clicks, taps, swipes, pageviews, and form fills — with a single code snippet, requiring no manual event instrumentation.
Funnel & Path Analysis
Visualize how users move through your product with conversion funnels and path analysis to identify drop-off points and optimize user flows.
Session Replay
Watch real user sessions to understand the context behind the data, see exactly where users struggle, and validate hypotheses about UX issues.
AI-Powered Assistant
Contentsquare's AI assistant helps surface insights automatically, answering questions about user behavior and suggesting areas for optimization.
Retention & Cohort Analysis
Track how well you retain users over time with cohort analysis, segmenting by acquisition channel, behavior, or any custom attribute.
Account Analytics
Aggregate user-level data into account-level insights for B2B products, understanding how entire organizations engage with your platform.
Data Warehouse Integration
Connect Heap to your data warehouse (Snowflake, BigQuery, Redshift) for advanced analysis and combining behavioral data with other business data.
Behavioral Targeting
Define user segments based on actual in-product behavior and use them to trigger personalized experiences or sync to marketing tools.
Pricing
- Up to 10,000 sessions/month
- Core analytics charts
- Autocapture
- 6 months data history
- SSO
- Unlimited enrichment sources
- Everything in Free
- AI-Powered Assistant
- Unlimited users & reports
- Chart customization
- CSV exports
- 12 months data history
- Email support
- Everything in Growth
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay add-on
- Standard support
- Everything in Pro
- Data warehouse integration
- Behavioral targeting
- Session Replay add-on
- Unlimited projects
- Premium support
Best For
Product-Led Growth Teams
Track activation funnels, feature adoption, and user retention without relying on engineering to add new tracking code for every experiment.
Conversion Rate Optimization
Identify exactly where users drop off in signup flows, checkout processes, or onboarding sequences using funnel analysis and session replay.
B2B SaaS Account Health
Monitor account-level engagement patterns to identify at-risk customers, expansion opportunities, and the behaviors that correlate with long-term retention.
Data-Driven UX Research
Combine quantitative behavioral data with session replays to understand not just what users do, but why they struggle, informing design decisions with evidence.
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