Frontify
The brand management platform where brands live
About Frontify
Frontify is an enterprise brand management platform that unifies digital brand guidelines, digital asset management (DAM), creative templates, and brand portals in one central hub. It helps marketing, design, and product teams maintain brand consistency across every touchpoint while streamlining creative workflows with AI-powered search, approval processes, and deep integrations with tools like Figma, Adobe Creative Cloud, and Microsoft 365.
Pros & Cons
Pros
- Excellent all-in-one brand management combining guidelines, DAM, templates, and portals
- Modern, intuitive interface praised consistently across user reviews
- Outstanding customer support and onboarding experience
- Deep Figma and Adobe Creative Cloud integrations streamline designer workflows
- AI-powered search delivers up to 30% efficiency gains in asset findability
- MAU-based pricing means you only pay for users who actually engage
Cons
- No public pricing — requires contacting sales for a custom quote
- Cost can be a barrier for smaller businesses and startups
- Search functionality can become less effective as asset libraries grow very large
- Customization options may feel limiting for highly specialized or niche brand needs
- Learning curve for setting up complex workflows and integrations
Key Features
Digital Brand Guidelines
Create interactive, always up-to-date brand guidelines covering logos, colors, typography, tone of voice, and more — accessible to everyone in the organization
Digital Asset Management
Centralized DAM with advanced tagging, AI-powered search, version control, and support for a broad range of file types
Creative Templates
Build locked-down templates in Figma or other tools so non-designers can create on-brand materials without going off-script
Brand Portals
Customizable portals that give internal teams, agencies, and partners tailored access to the brand assets and guidelines they need
AI-Powered Brand Assistant
AI search and recommendations that boost asset findability and help teams locate the right assets faster
Workflow & Approvals
Built-in approval workflows, commenting, and feedback tools so teams can collaborate on assets and move from draft to approved efficiently
Integrations Ecosystem
Deep integrations with Figma, Adobe Creative Cloud, Microsoft 365, Google Workspace, Slack, and more via plugins and APIs
Design System Documentation
Sync UI components from Figma and document design systems so designers and developers work from the same source of truth
Pricing
- Usage-based MAU pricing
- Brand guidelines
- Digital asset management
- Creative templates
- Brand portals
- Integrations
- API access
- Free trial available
Best For
Enterprise Brand Consistency
Maintain brand consistency across global teams, regional offices, and external partners with centralized guidelines and asset libraries
Marketing Campaign Enablement
Empower marketing teams to launch campaigns 25% faster by giving them self-service access to approved templates and assets
Design System Management
Document and distribute UI components, design tokens, and brand standards so design and development teams stay aligned
Agency & Partner Collaboration
Provide external agencies and partners with branded portals containing only the assets and guidelines relevant to their work
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Featured In
7 Best Tools for Brand Designers Building a Full Identity System (2026)
Best for brand guidelines documentation and asset management — the enterprise platform where your identity system becomes a living, accessible reference for the entire organization
Best Tools to Fix Inconsistent Brand Design Across Your Team (2026)
Best overall for growing marketing teams (50–500 people) who need a brand portal that internal staff, agencies, and partners actually use.
8 Best Digital Asset Management (DAM) Software Platforms in 2026
Best guidelines-led DAM — for design-driven teams where brand consistency is the core problem and the asset library serves the brand system, not the other way around.
Best Brand Asset Management Tools for Marketing Teams (2026)
Best overall for marketing teams that want guidelines, assets, and templates in one approved place, especially when agencies and partners need their own portals.