About Dub
Dub is a modern open-source link management platform built for marketing teams. It provides powerful short link creation with built-in analytics, conversion tracking, QR code generation, geo-targeting, password protection, and expiring links. With a clean, intuitive interface and developer-friendly API, Dub helps teams manage, track, and optimize their links at scale.
Pros & Cons
Pros
- Clean, modern UI that is intuitive and easy to navigate
- Open-source with option to self-host for full data control
- Generous free tier for individuals and small projects
- Built-in conversion tracking eliminates need for separate tools
- Powerful API with excellent developer documentation
- Fast link redirection with edge network infrastructure
Cons
- Free plan limited to 25 links per month
- Analytics retention limited on lower tiers
- Newer platform with smaller ecosystem compared to Bitly
- Self-hosting requires technical expertise to set up and maintain
Key Features
Link Shortening
Create branded short links with custom domains and slugs for clean, professional URLs
Analytics Dashboard
Track clicks, geographic data, referrers, devices, and browsers with real-time analytics
Conversion Tracking
Measure link-to-conversion performance with built-in conversion tracking and attribution
QR Code Generation
Generate customizable QR codes for any short link with logo embedding and color options
Geo-Targeting
Redirect visitors to different destinations based on their geographic location
Password Protection
Secure links with password protection to control who can access the destination
Expiring Links
Set expiration dates on links to automatically disable them after a specified time
Custom Domains
Use your own branded domains for short links to maintain brand consistency
Team Collaboration
Invite team members, manage permissions, and collaborate on link management
Developer API
Programmatic link creation and management with a well-documented REST API and SDKs
Open Source
Fully open-source codebase on GitHub, enabling self-hosting and community contributions
OG Image Builder
Customize Open Graph preview images for social media sharing directly from the dashboard
Pricing
- 25 links/month
- 30-day analytics
- Basic link builder
- Community support
- 1,000 links/month
- 1-year analytics
- Custom domains
- Advanced analytics
- QR codes
- Priority support
- 5,000 links/month
- 2-year analytics
- Multiple custom domains
- Conversion tracking
- Geo-targeting
- Team collaboration
- API access
- Unlimited links
- Unlimited analytics retention
- SSO/SAML
- Dedicated support
- Custom integrations
- SLA
Best For
Marketing Campaign Tracking
Track link performance across campaigns with detailed analytics and conversion attribution
Branded Short Links
Create professional branded links with custom domains for social media and email marketing
Affiliate & Partner Programs
Manage referral programs with built-in Dub Partners for tracking partner-driven revenue
Mobile Deep Linking
Route users directly to in-app content for better mobile conversion rates
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Featured In
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Best overall for modern marketing teams — conversion tracking and clean analytics at a better price point than Bitly, with the transparency of open-source
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Best for tracking content distribution performance — Dub bridges the gap between publishing content and measuring which promotion channels drive real engagement
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Best for developer-led marketing teams — the API-first approach and conversion tracking make it ideal for teams that want programmatic UTM link creation with actual attribution data.
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Best for modern SaaS and creator brands with 5-50 partners who want server-side attribution bundled with link management, without the enterprise affiliate-platform overhead.
Best Tools That Work Together for Running a Referral Marketing Program (2026)
Best foundational link-and-attribution tool for founders building a DIY referral program — the cheapest way to get unique-link tracking right.