Founded
2022
Starting Price
$00
Category
Marketing
Last updated March 17, 2026
About Dub
Dub is a modern open-source link management platform built for marketing teams. It provides powerful short link creation with built-in analytics, conversion tracking, QR code generation, geo-targeting, password protection, and expiring links. With a clean, intuitive interface and developer-friendly API, Dub helps teams manage, track, and optimize their links at scale.
Pros & Cons
Pros
- Clean, modern UI that is intuitive and easy to navigate
- Open-source with option to self-host for full data control
- Generous free tier for individuals and small projects
- Built-in conversion tracking eliminates need for separate tools
- Powerful API with excellent developer documentation
Key Features
Link Shortening
Create branded short links with custom domains and slugs for clean, professional URLs
Analytics Dashboard
Track clicks, geographic data, referrers, devices, and browsers with real-time analytics
Conversion Tracking
Measure link-to-conversion performance with built-in conversion tracking and attribution
QR Code Generation
Generate customizable QR codes for any short link with logo embedding and color options
Geo-Targeting
Redirect visitors to different destinations based on their geographic location
Password Protection
Secure links with password protection to control who can access the destination
Expiring Links
Set expiration dates on links to automatically disable them after a specified time
Pricing
Free
$00/month
- 25 links/month
- 30-day analytics
- Basic link builder
- Community support
Pro
$24
Best For
Marketing Campaign Tracking
Track link performance across campaigns with detailed analytics and conversion attribution
Branded Short Links
Create professional branded links with custom domains for social media and email marketing
Affiliate & Partner Programs
Manage referral programs with built-in Dub Partners for tracking partner-driven revenue
Mobile Deep Linking
Route users directly to in-app content for better mobile conversion rates
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Featured In
#1
7 Best Link Management & URL Shortener Tools for Marketers (2026)
Best overall for modern marketing teams — conversion tracking and clean analytics at a better price point than Bitly, with the transparency of open-source
#6
Best SEO & Link Building Tools for Content Marketers (2026)
Best for tracking content distribution performance — Dub bridges the gap between publishing content and measuring which promotion channels drive real engagement
