Criteo Commerce Max Review: Retail media made easy — plan, buy,…

Criteo Commerce Max

Retail media made easy — plan, buy, and measure ads across hundreds of retailers from one platform

Advertising & PPC E-commerce www.criteo.com

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Founded

2023

Starting Price

Custom

About Criteo Commerce Max

Criteo Commerce Max is a self-service retail media demand-side platform (DSP) that lets brands and agencies plan, activate, and measure campaigns across 200+ global retailers and premium publishers from a single interface. It unifies onsite sponsored products, onsite display and video, and offsite display and video with SKU-level targeting and standardized measurement, eliminating the need to juggle dozens of individual retailer ad platforms.

Pros & Cons

Pros

Single platform for retail media across 200+ retailers, replacing dozens of separate retailer ad consoles
Highly rated ease of use for an enterprise DSP (9.0/10 ease-of-use score on G2)
SKU-level targeting and real-time sales measurement built on retailer first-party data
Strong retargeting engine with varied ad formats (sponsored products, display, video, cube ads)
Standardized cross-retailer measurement makes performance genuinely comparable

Key Features

Onsite Display & Video

Brand-building display and video placements directly on retailer websites and apps, aligned with each retailer's site design

Offsite Display & Video

Extend retailer first-party audiences to the open web with offsite campaigns, including an Offsite Revenue Optimizer for closed-loop performance

Multi-Retailer Campaign Management

Plan, buy, and manage campaigns across hundreds of retailers and publishers from one unified platform with standardized, comparable measurement

SKU-Centric Targeting & Reporting

Product-centric campaigns with SKU-based audience targeting and real-time SKU-level sales reporting built on retailer first-party data

Retailer First-Party Audiences

Manage, target, and measure retailer first-party commerce audiences at scale across both retailer properties and open-web supply

Pricing

Commerce Max

Custom

First-price auction, CPC or CPM depending on campaign type
Platform fee charged as a percentage of media cost
Minimum CPC bids set by individual retailers per category
No setup fees
Access to 200+ retailer networks onsite and offsite

Best For

Multi-Retailer Brand Campaigns

Consumer brands run sponsored product and display campaigns across many retailers (e.g., Costco, ASDA) from one console, with SKU-level reporting to compare performance retailer by retailer.

Agency Retail Media Buying

Agencies manage retail media spend for multiple brand clients in a single account, planning holistically across retailer onsite inventory and open-web offsite supply.

Full-Funnel Onsite + Offsite Activation

Combine onsite sponsored products with offsite display/video using retailer audiences — case studies show large conversion uplifts when shoppers see both (855% for HP with Costco data).