Criteo Commerce Max

Retail media made easy — plan, buy, and measure ads across hundreds of retailers from one platform

Advertising & PPC E-commerce www.criteo.com

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Founded

2023

Starting Price

Custom

About Criteo Commerce Max

Criteo Commerce Max is a self-service retail media demand-side platform (DSP) that lets brands and agencies plan, activate, and measure campaigns across 200+ global retailers and premium publishers from a single interface. It unifies onsite sponsored products, onsite display and video, and offsite display and video with SKU-level targeting and standardized measurement, eliminating the need to juggle dozens of individual retailer ad platforms.

Pros & Cons

Pros

Single platform for retail media across 200+ retailers, replacing dozens of separate retailer ad consoles
Highly rated ease of use for an enterprise DSP (9.0/10 ease-of-use score on G2)
SKU-level targeting and real-time sales measurement built on retailer first-party data
Strong retargeting engine with varied ad formats (sponsored products, display, video, cube ads)
Standardized cross-retailer measurement makes performance genuinely comparable
Trusted at scale — Criteo serves 17,000+ advertisers globally

Cons

No public pricing — auction-based spend plus an opaque platform fee percentage requires a sales conversation
Optimization levers are limited in the interface — largely restricted to bid changes
Prospecting capabilities are weak compared to its retargeting strength
Retailer inventory shifts as some retail partners join or leave the network
Users report occasional platform bugs and slow support response times

Key Features

Onsite Display & Video

Brand-building display and video placements directly on retailer websites and apps, aligned with each retailer's site design

Offsite Display & Video

Extend retailer first-party audiences to the open web with offsite campaigns, including an Offsite Revenue Optimizer for closed-loop performance

Multi-Retailer Campaign Management

Plan, buy, and manage campaigns across hundreds of retailers and publishers from one unified platform with standardized, comparable measurement

SKU-Centric Targeting & Reporting

Product-centric campaigns with SKU-based audience targeting and real-time SKU-level sales reporting built on retailer first-party data

Retailer First-Party Audiences

Manage, target, and measure retailer first-party commerce audiences at scale across both retailer properties and open-web supply

Retail Media API

Criteo Retail Media API for programmatic campaign management, reporting, and integration with preferred API partners and ad-tech stacks

Multi-Brand Account Management

Agencies and brand portfolios can manage multiple brands and retailer relationships from a single account

Pricing

Commerce Max

Custom

First-price auction, CPC or CPM depending on campaign type
Platform fee charged as a percentage of media cost
Minimum CPC bids set by individual retailers per category
No setup fees
Access to 200+ retailer networks onsite and offsite
Contact sales for enterprise pricing

Best For

Multi-Retailer Brand Campaigns

Consumer brands run sponsored product and display campaigns across many retailers (e.g., Costco, ASDA) from one console, with SKU-level reporting to compare performance retailer by retailer.

Agency Retail Media Buying

Agencies manage retail media spend for multiple brand clients in a single account, planning holistically across retailer onsite inventory and open-web offsite supply.

Full-Funnel Onsite + Offsite Activation

Combine onsite sponsored products with offsite display/video using retailer audiences — case studies show large conversion uplifts when shoppers see both (855% for HP with Costco data).

Digital Shelf Share-of-Voice Growth

CPG and electronics brands use AI-driven sponsored products to win search, category, and product-detail placements and grow share of the digital shelf against competitors.

Tags:retail media dsp advertising sponsored products e-commerce programmatic commerce media