Convert Experiences
A/B testing and personalization platform with full-stack experimentation and an MCP server
About Convert Experiences
Convert Experiences is an A/B testing and personalization suite from Convert Insights, used on 40,000+ sites since 2009. It covers client-side A/B, split URL, multivariate, and Shopify price testing alongside full-stack experiments and feature flags through six SDKs. Every plan includes API access, 90+ integrations, and an MCP server so AI agents can analyze results and build experiences.
Pros & Cons
Pros
- Transparent published pricing with no forced upgrades; legacy plans are honored
- Fast human support across email, phone, and live chat, frequently praised in G2 reviews
- Lightweight, flicker-free script with a single-line install
- Full-stack SDKs and feature flags alongside client-side testing in one product
- API access, 90+ integrations, and an MCP server included on all plans
- Overage charges for extra tested users can be turned off
Cons
- Entry price of $299/mo (annual) is steep for small sites compared with lighter tools
- Growth plan caps active experiences at 5 per project; multivariate and full-stack testing require Pro
- Built-in reporting is limited compared with warehouse-native experimentation platforms
- Reviewers report occasional visual editor glitches and limited preview functionality
- No development support included on any plan
Key Features
A/B and Split URL Testing
Run client-side A/B tests and redirect-based split URL tests with a visual editor and code editor.
Multivariate and Multi-Page Testing
Test combinations of changes on one page or consistent changes across funnel steps (Pro and above).
Full-Stack Experimentation and Feature Flags
Server-side tests, feature flags, and rollouts through SDKs for PHP, Python, Ruby, iOS, Android, and JavaScript.
Shopify Price Testing
Test product prices and offers on Shopify stores without separate add-ons.
Advanced Targeting and Personalization
Behavioral targeting, custom segments, and goals to deliver personalized experiences to specific audiences.
MCP Server and Convert Intelligence
Local and hosted MCP servers let AI agents analyze data and create experiences; Convert Intelligence (beta) brings AI guidance in-app.
Flicker-Free SmartInsert
Single-line install with SmartInsert technology to prevent flicker, plus CNAME support to reduce data loss from ad blockers.
Statistics and QA Tooling
Sequential testing, multi-arm bandit auto-allocation, SRM checks, and a QA wizard for validating experiments before launch.
Convert Signals and Heatmaps
Built-in behavioral insights and heatmaps to find friction points worth testing.
Privacy and Consent Controls
Delay bucketing until explicit consent is obtained, with GDPR-aligned data handling and SSO on higher plans.
Pricing
- 100K tested users/month (1.2M/year), billed annually ($399/mo monthly)
- A/B and split URL/redirect testing
- MCP server and API access
- Advanced targeting and behavioral goals
- Convert Signals and heatmaps
- QA wizard and SRM check
- 5 active projects, 5 active experiences per project, 10 domains
- Email and in-app live chat support
- Everything in Growth
- 100K tested users/month, billed annually ($599/mo monthly)
- Multivariate and multi-page testing
- Full-stack testing and feature flags
- Multi-arm bandit and sequential testing
- Change history and SSO
- 30 active projects, unlimited experiences and domains
- Guided onboarding and phone support
- Everything in Pro
- 1M+ tested users/month (12M+/year), annual only
- Unlimited projects per account
- Bring Your Own ID (BYOID)
- Data segregation (extra cost)
- Custom contracts, payment terms, and enterprise SLA
Best For
CRO agencies
Agencies run many client experiments across projects and domains with collaborators, QA tools, and multi-project accounts.
Ecommerce price and offer testing
Shopify and ecommerce teams test pricing, offers, and checkout flows to lift revenue per visitor.
Product feature rollouts
Product and engineering teams use server-side SDKs and feature flags to test and progressively roll out features.
Personalized landing experiences
Marketers target visitor segments by behavior, source, or location with tailored page variants.
AI-assisted experimentation
Teams connect AI agents via the MCP server to analyze results, build dashboards, and draft experiments.
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