Bizrate Insights
Actionable customer insights that drive growth
About Bizrate Insights
Bizrate Insights is a voice-of-customer survey and verified-review platform for online retailers. It collects feedback from verified buyers at checkout, after delivery, and from shoppers who leave without buying, syndicates ratings to Google Seller Ratings, and turns the responses into NPS, sentiment, and competitor benchmark reporting. The company traces back to Bizrate.com (founded 1996) and is part of Dotdash Meredith.
Pros & Cons
Pros
- Free Growth plan includes unlimited surveys and Google Seller Ratings syndication
- Reviews come only from verified buyers, which limits fake reviews
- Covers pre-purchase, checkout, and post-delivery feedback in one program
- Benchmark data drawn from a large network of North American retailers
- Reviewers on G2 and Capterra consistently praise the support team
- Installs through Shopify, WooCommerce, BigCommerce, Adobe Commerce, GTM, or Tealium apps without custom code
Cons
- Paid plans start at $450/month billed annually, a big jump from the free tier
- NPS, sentiment analysis, and custom questions are locked to paid plans
- Focused on online retail, so it is a poor fit for B2B or service businesses
- Some reviewers report missing features and limits designed to push upgrades
Key Features
Unlimited buyer surveys
Unlimited survey invitations and responses on every plan, covering checkout through post-delivery.
Google Seller Ratings syndication
Syndicates verified-buyer ratings to Google, Bing, and other search surfaces to support SEO and paid search ads.
Pre-purchase insights
Surveys site visitors during discovery to learn why they came, what they want, and why they leave without buying, and can capture emails for follow-up.
Customer journey intelligence
Maps sentiment across the full shopping journey by collecting feedback at multiple touchpoints.
Net Promoter Score tracking
NPS overview on Advanced and NPS trends over time on Pro, segmented by touchpoint and vertical.
Competitor benchmarking
Benchmarks KPIs against best-in-class companies on the free plan, category peers on Advanced, and named competitors on Pro.
Sentiment analysis and alerts
Analyzes verified customer comments for sentiment and sends real-time feedback alerts.
Expert insights analysis
Paid plans include an assigned Customer Experience Manager, insights summary reports, and quarterly insights reviews from the analyst team.
Ecommerce integrations
Apps for Shopify, WooCommerce, BigCommerce, and Adobe Commerce, plus Google Tag Manager and Tealium tag installs.
API and data export
API connections for appending customer data and feeding results into business intelligence tools.
Pricing
- Unlimited survey invitations and responses
- Google Seller Ratings syndication
- Journey mapping from visit to delivery
- Pre-purchase abandonment insights
- API connections
- Benchmarking versus best-in-class companies
- Trust symbols for social proof
- Everything in Growth
- Quarter-over-quarter trends
- NPS overview
- Sentiment analysis of comments
- Real-time feedback alerts
- Category-level peer benchmarks
- Custom survey questions
- Assigned Customer Experience Manager
- Everything in Advanced
- Year-over-year tracking
- NPS trends
- Custom competitive benchmarking
- Opted-in email list building
- Quarterly Insights Review presentations
- Unlimited user seats
- Multi-source data analysis by the Client Insights Team
- Additional survey types and reporting customization
- Access to the proprietary Bizrate consumer panel
Best For
Google Seller Ratings for ad performance
Online stores collect verified-buyer ratings and syndicate them to Google to show seller stars in search and shopping ads.
Checkout and delivery experience tracking
Ecommerce managers survey buyers at checkout and after delivery to find fulfillment and shipping friction.
Site abandonment research
CX and UX teams ask visitors why they leave without buying to fix conversion blockers.
Competitive CX benchmarking
Retail leadership compares NPS and satisfaction KPIs against category peers or named competitors.
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