Apparatus
B2B ecommerce platform for wholesalers, distributors and manufacturers
About Apparatus
Apparatus is a cloud-based B2B ecommerce platform that helps wholesalers, distributors and manufacturers create powerful self-service buying experiences for their business customers. It handles the complexity of B2B selling with customer-specific pricing, approval workflows and budget controls, while syncing data with back-office systems such as ERP, PIM and accounting software.
Pros & Cons
Pros
- Purpose-built for complex B2B selling rather than adapted from a B2C platform
- Predictable fixed monthly pricing with no transaction fees or percentage-of-sales charges
- Strong integration story with major ERP, PIM and accounting systems
- Includes a dedicated Customer Success Manager on every plan
- Continuous monthly feature updates included in the subscription
Cons
- Exact monthly prices are not published; you must request a quote
- Pricing scales with revenue bands, which can get expensive at higher tiers
- Onboarding is quoted separately on top of the subscription
- UK-focused vendor, which may matter for support and localisation outside the UK
- Less brand recognition than larger platforms like Shopify Plus or BigCommerce
Key Features
Customer-specific pricing
Set personalised pricing, discounts and quantity breaks per customer account.
Self-service ordering
24/7 ordering with live stock visibility across multiple locations.
Approval & budget workflows
Authorisation rules and spend controls for buyers with complex purchasing processes.
Quote requests & negotiation
Let customers request quotes and negotiate before placing orders.
ERP & system integrations
System-agnostic syncing with ERP, PIM, accounting and CRM platforms like NetSuite, Cin7, SAP, Sage, Epicor and Dynamics 365.
Order & invoice management
Order status tracking, reordering, and online invoice payment for account customers.
Account management tools
Reduce manual customer account administration with automated data flows.
Monthly feature releases
New platform features and improvements shipped monthly, included in the plan.
Pricing
- For businesses up to £1m annual platform revenue
- Unlimited access to all features
- Google Cloud hosting
- Dedicated Customer Success Manager
- For businesses up to £3m annual platform revenue
- Unlimited access to all features
- Monthly feature releases
- Responsive customer support
- For businesses up to £8m annual platform revenue
- Unlimited access to all features
- Dedicated Customer Success Manager
- For businesses up to £20m annual platform revenue
- Unlimited access to all features
- Dedicated Customer Success Manager
- For businesses driving £30m+ in revenue
- Tailored solution for multiple systems and complex processes
- Custom onboarding and integration
Best For
Wholesale distributors
Give trade customers a self-service portal with account-specific pricing and bulk ordering.
Manufacturers selling to businesses
Digitise complex B2B order processes with approvals and budget controls.
Essential supplies sellers
Sell uniforms, safety wear, office products or consumables to repeat business buyers online.
ERP-driven businesses
Add an ecommerce front end that syncs cleanly with existing ERP and accounting systems.
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