Zinrelo
AI-powered loyalty and rewards platform for enterprise brands
About Zinrelo
Zinrelo (now TrueLoyal after merging with TINT) is an enterprise-grade, AI-powered loyalty rewards platform that helps brands launch comprehensive rewards programs across transactional, social, referral, engagement, behavioral, and emotional loyalty dimensions. The platform enables omnichannel loyalty tracking, churn prediction, gamification, and receipt scanning for in-store purchases without POS integration.
Pros & Cons
Pros
- Feature-rich platform supporting multiple loyalty program models including points, tiers, gamification, and referrals
- AI-powered personalization engine delivers highly targeted customer engagement
- Receipt scanning enables in-store purchase tracking without POS integration
- Excellent customer service and technical support with proactive, responsive team
- Proven results with customers reporting 80% increase in repeat sales and 2.4x per-customer revenue
- Supports both B2C and B2B loyalty programs with flexible program design
Cons
- Pricing can be steep for growing businesses, with significant jumps between tiers
- Complex initial setup with many features and settings to navigate
- Some users report integration difficulties that require support assistance to resolve
- Limited pricing transparency - enterprise quotes required for most plans
- Overage fees can be costly once you exceed your member tier limits
Key Features
Multi-Dimensional Loyalty
Support for points-based, tiered, experiential, behavior-based, gamified, subscription-based, multi-brand, cashback, partnered, and earn-and-burn program models
AI-Powered Personalization
Advanced personalization engine using zero-party and first-party data to deliver hyper-personalized engagement and recommendations
Omnichannel Loyalty Tracking
Seamlessly connect with customers across eCommerce, physical retail, and third-party distributors for consistent rewards experiences
Receipt Scanning
Capture in-store transaction data without requiring direct POS system integration, providing complete customer journey visibility
Referral Program Management
Built-in referral program tools to turn loyal customers into brand advocates with trackable referral rewards
Churn Prediction
AI-driven analytics to identify at-risk customers and proactively engage them before they leave
Gamification Engine
Engage customers with gamified loyalty experiences including challenges, badges, and milestone rewards
Customizable Rewards Catalog
Flexible incentive engine with a fully customizable rewards catalog supporting discounts, free products, experiences, and more
Advanced Analytics & Reporting
Robust program and reporting dashboards with insights into member activity, ROI, and program performance
Zero-Party Data Collection
Collect valuable customer preference data directly through loyalty interactions and program engagement
Pricing
- Up to 500 loyalty members
- Core loyalty features
- Shopify integration
- Points-based rewards
- Unlimited loyalty members
- Omnichannel loyalty tracking
- AI-powered personalization
- Receipt scanning
- Churn prediction
- Custom integrations
- Dedicated account manager
- Strategic program consultation
Best For
E-commerce Customer Retention
Launch points-based and tiered loyalty programs that reward repeat purchases and increase customer lifetime value across your online store
Omnichannel Retail Loyalty
Unify loyalty experiences across online, in-store, and third-party channels with receipt scanning and omnichannel tracking
Referral Marketing
Turn loyal customers into brand advocates with automated referral programs that reward both referrers and new customers
Customer Data Collection
Gather zero-party and first-party data through loyalty interactions to build richer customer profiles for personalization