Woopra
Customer journey and product analytics platform
Founded
N/A
Starting Price
$0
Category
Web Analytics
Company Size
All Sizes
Last updated March 16, 2026
About Woopra
Woopra is a customer journey analytics platform that tracks every user interaction across marketing touchpoints, product usage, and support channels to map the complete customer lifecycle. It provides real-time individual-level profiles, funnel analysis, retention reports, and automated triggers — all powered by 51+ one-click integrations with tools like Salesforce, Marketo, Intercom, and Segment. Now part of Appier (rebranded as AIRIS for enterprise), Woopra remains available as a standalone product with a generous free tier.
Pros & Cons
Pros
- Generous free tier with 500K actions/month
- Excellent individual-level user tracking with named profiles
- 51+ native integrations unify data without engineering work
- Behavioral triggers enable real-time automated responses
- Non-linear journey analysis goes beyond basic funnel reports
Cons
- Big price jump from free to Pro ($999/month)
- Acquired by Appier — may eventually merge fully into AIRIS
- Action-based pricing model makes costs hard to predict at scale
- UI feels dated compared to newer analytics tools
Key Features
End-to-end customer journey mapping across all touchpoints
Real-time individual user profiles with full activity history
Non-linear journey reports beyond simple funnels
Retention analysis and cohort tracking
Behavioral triggers for real-time personalization
51+ one-click integrations (Salesforce, Marketo, Segment, etc.)
Live KPI dashboards with real-time segment updates
Trend reports for tracking metrics over time
Pricing
Core
$0/month
- 500K actions/month
- 90-day data retention
- Core analytics
- 30+ integrations
- 6-hour support SLA
Pro
$999/month
- 5M actions/month
- 2-year data retention
- Advanced analytics & automations
- Premium integrations
- Dedicated support
- Custom reports
Enterprise
Custom/month
- 50M+ actions/month
- Unlimited data retention
- Data warehouse sync
- SSO & advanced security
- Dedicated CSM
- Custom SLA