About Woopra

Woopra is a customer journey analytics platform that tracks every user interaction across marketing touchpoints, product usage, and support channels to map the complete customer lifecycle. It provides real-time individual-level profiles, funnel analysis, retention reports, and automated triggers — all powered by 51+ one-click integrations with tools like Salesforce, Marketo, Intercom, and Segment. Now part of Appier (rebranded as AIRIS for enterprise), Woopra remains available as a standalone product with a generous free tier.

Pros & Cons

Pros

Generous free tier with 500K actions/month
Excellent individual-level user tracking with named profiles
51+ native integrations unify data without engineering work
Behavioral triggers enable real-time automated responses
Non-linear journey analysis goes beyond basic funnel reports

Cons

Key Features

End-to-end customer journey mapping across all touchpoints

Real-time individual user profiles with full activity history

Non-linear journey reports beyond simple funnels

Retention analysis and cohort tracking

Behavioral triggers for real-time personalization

51+ one-click integrations (Salesforce, Marketo, Segment, etc.)

Live KPI dashboards with real-time segment updates

Trend reports for tracking metrics over time

Pricing

Core

$0/month

500K actions/month
90-day data retention
Core analytics
30+ integrations
6-hour support SLA