Founded
2006
Starting Price
$17
Category
Website Builders
Last updated February 14, 2026
About Wix
Wix is one of the world's most popular website builders, powering over 250 million websites with its flexible drag-and-drop editor, 800+ templates, and massive app marketplace. The platform offers both a traditional freeform editor and Wix ADI (Artificial Design Intelligence) that generates complete websites from a few questions. With built-in SEO tools, e-commerce capabilities, booking systems, and a thriving ecosystem of third-party apps, Wix provides maximum creative freedom for users willing to explore its feature-rich environment. The platform serves everyone from bootstrapped startups to established small businesses.
Pros & Cons
Pros
- Largest template library with 800+ designs for every industry and use case
- Wix ADI generates complete sites automatically for users who want zero design decisions
- Massive app marketplace adds functionality without custom development
- Free plan available for testing before committing to a paid subscription
- Strong SEO tools with step-by-step optimization wizard
Key Features
Wix ADI
AI-powered design assistant creates a complete website from your answers to a few simple questions
800+ Templates
Largest template library of any website builder, covering every industry and use case
Freeform Drag-and-Drop
Pixel-level control over element placement for maximum design freedom
Wix App Market
Hundreds of third-party apps for additional functionality including CRM, bookings, and marketing
Wix SEO Wiz
Step-by-step SEO setup wizard that creates a personalized plan to improve search rankings
Built-in E-commerce
Full online store with product management, payments, shipping, and multi-channel selling
Velo by Wix
Built-in development platform for adding custom code and advanced functionality when needed
Pricing
Light
$17/month
- Custom domain
- Remove Wix branding
- 2 GB storage
- Basic analytics
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Featured In
#4
7 Best Simple Website Builders for Non-Technical Founders (2026)
Best for founders who want creative freedom — the largest template library, most extensive app marketplace, and freeform editor deliver maximum flexibility for founders who have a vision for their site and want the tools to execute it.
#5
7 Best Website Builders for Portfolio Sites & Creative Professionals (2026)
Best for creatives who want the most features in one platform with AI-assisted site building and the largest template selection
