Voluum
AI-powered ad tracker for media buyers and affiliates
About Voluum
Voluum is a cloud-based performance marketing analytics platform that tracks, manages, and optimizes paid and organic traffic across affiliate, native, push, and search campaigns. It combines real-time reporting, AI-driven traffic distribution, and a built-in anti-fraud kit to help media buyers and agencies maximize ROAS from a single dashboard.
Pros & Cons
Pros
- Industry-leading speed and uptime for redirect-based and direct tracking
- Powerful AI traffic distribution that boosts ROAS without manual tuning
- Built-in anti-fraud detection saves money on bot and junk traffic
- Deep integrations with major ad platforms and affiliate networks
- Responsive customer support with dedicated account managers on higher plans
Cons
- Premium price point — entry plan starts at $149/month
- Reports can load slowly when querying large date ranges
- Steep learning curve for users new to performance marketing
- Event-based pricing can escalate quickly with high traffic volume
Key Features
Real-time Tracking
Track clicks, conversions, and costs across 30+ traffic sources with sub-second reporting.
Traffic Distribution AI
Machine-learning engine auto-allocates traffic to top-performing offers, landers, and paths.
Anti-Fraud Kit
Detects bot traffic, data center IPs, fast clickers, and unrecognized devices via 10 fraud metrics.
Custom Reports & Dashboards
Build multi-dimensional reports, schedule exports, and share read-only views with stakeholders.
Workspaces & Team Roles
Separate campaigns by client or team with role-based access and permissions.
Automizer
Automate rule-based actions like pausing underperforming campaigns or shifting budgets.
Direct Tracking
Cookieless server-to-server tracking with no redirects to preserve speed and SEO.
Integrations
Native integrations with Facebook, Google Ads, TikTok, Microsoft Ads, and major affiliate networks.
Pricing
- Up to 1M events/month
- Real-time tracking
- Basic reporting
- Standard support
- Everything in Profit
- More events
- Custom domains
- Priority support
- Higher event volume
- Workspaces
- Advanced reports
- Anti-Fraud Kit
- Everything in Start-up
- Dedicated account manager
- 4D reports
- Redirect webhooks
- VIP servers
- Highest event volume
- Custom SLAs
- All premium features
- White-glove onboarding
Best For
Affiliate Media Buying
Track CPA campaigns across multiple offers, networks, and traffic sources from one dashboard.
Agency Client Reporting
Use workspaces and shared dashboards to give clients visibility without exposing all accounts.
Native and Push Ad Optimization
Automate bid and budget shifts based on real-time conversion data from Taboola, Outbrain, and push networks.
Funnel and Landing Page Testing
Split-test landers and funnels with statistical significance and AI-driven traffic allocation.
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