UTM.io
UTM campaign management platform with naming conventions and team governance
About UTM.io
UTM.io is a UTM campaign management platform that helps marketing teams create, organize, and govern UTM-tagged links at scale. It enforces naming conventions with templates, offers approval workflows, a Chrome extension for in-browser link building, and branded domain shortening — all with unlimited links, clicks, and users on every plan.
Pros & Cons
Pros
- Unlimited links, clicks, and users on all plans including free
- Naming convention enforcement prevents messy UTM data
- Chrome extension makes link creation frictionless from any webpage
- Purpose-built for UTM governance unlike general link shorteners
Cons
- Higher price point than general URL shorteners for what's primarily UTM management
- Limited link analytics compared to Bitly or Dub
- Smaller integration ecosystem than broader marketing platforms
Key Features
UTM Link Builder
Create UTM-tagged links quickly with a structured form that enforces consistent parameter naming
Chrome Extension
Build UTM links directly from any webpage without leaving your browser
Naming Convention Templates
Define and enforce standardized UTM naming rules across your entire marketing team
Branded Short Links
Shorten UTM-tagged URLs with your own custom branded domain
Approval Workflows
Route UTM links through approval processes to ensure compliance before use
Team Collaboration
Invite unlimited team members to create and manage UTM links together
Click Analytics
Track click performance on all your UTM-tagged links with real-time reporting
API Access
Programmatically create and manage UTM links via RESTful API
Pricing
- Unlimited links/clicks/users
- Link builder
- Chrome extension
- Branded shortener
- Everything in Free
- Naming convention templates
- Team collaboration
- API access
- Everything in Startup
- Approval workflows
- Advanced auditing
- Role-based permissions
- Everything in Premium
- SSO
- Custom integrations
- Dedicated support