Unacast
Location intelligence platform turning human mobility data into actionable insights
About Unacast
Unacast is a location intelligence platform that transforms raw human mobility data into processed datasets and validated insights. The platform covers over 1 billion monthly devices across 180+ countries from 15+ data suppliers, with data cleansing that reduces waste by 65%. It offers a Location Insights Platform with generative AI for surfacing insights, raw location data feeds, and the Turbine data processing platform for telco operators. Key capabilities include foot traffic analytics, trade area analysis, consumer psychographics, predictive modeling, trend analysis, and audience segmentation. Unacast serves use cases in site selection, advertising measurement, competitive intelligence, and market research across industries like retail, real estate, finance, and CPG.
Pros & Cons
Pros
- Exceptional data quality with 100% user satisfaction ratings on accuracy
- Massive global coverage spanning 180+ countries and 1B+ devices monthly
- Strong privacy compliance with GDPR and CCPA alignment
- Responsive and knowledgeable customer support team
- Intuitive dashboards accessible to non-technical business users
Cons
- Enterprise-focused pricing may be prohibitive for smaller organizations
- Heavy reliance on GPS data can limit insight comprehensiveness
- Steep learning curve when working with large raw datasets
- Limited demographic coverage for users under 20 or over 65
- Requires custom quote process with no self-serve plans
Key Features
Foot Traffic Analytics
Track and analyze visitor patterns, dwell times, and traffic trends across physical locations with granular time-series data
Generative AI Insights
Surface actionable insights from mobility data using built-in generative AI that answers natural-language questions about foot traffic and consumer behavior
Global Device Coverage
Access mobility data from over 1 billion monthly devices across 180+ countries sourced from 15+ vetted data suppliers
Trade Area Analysis
Define and analyze trade areas around any location to understand visitor origins, commute patterns, and competitive overlap
Audience Segmentation
Segment visitors by psychographics, demographics, and behavioral attributes to build targeted marketing and advertising campaigns
Predictive Site Selection
Use predictive modeling to evaluate potential retail or office locations based on foot traffic forecasts and demographic fit
Privacy Compliance Framework
Built-in anonymization and aggregation protocols aligned with GDPR and CCPA ensuring ethical and transparent data practices
Turbine Data Processing
Process raw telco geotagged data at scale through the Turbine platform, transforming it into privacy-friendly mobility insights
API and Data Feeds
Integrate location intelligence into your own applications via RESTful APIs or receive bulk data feeds for custom analytics workflows
Cross-Device Identity Resolution
Link multiple devices to the same user profile for more accurate visitor counting and journey mapping across touchpoints
Pricing
- U.S. foot traffic analytics
- Generative AI insights
- Trade area analysis
- Consumer psychographics
- Dashboard and visualization tools
- 1B+ monthly devices globally
- 180+ countries coverage
- 15+ data suppliers
- 65% data waste reduction
- API and bulk data access
- Telco data processing
- Raw geotagged data ingestion
- Privacy-friendly outputs
- Human mobility insights at scale
- Custom enrichment pipelines