Triple Whale

About Triple Whale

Triple Whale is an AI-powered ecommerce intelligence platform trusted by over 60,000 brands including Pressed Juicery, OUAI, and True Classic. It unifies data from paid media channels, email/SMS platforms, and your Shopify store into a single profit-oriented dashboard that shows what's driving growth, what's wasting spend, and what to do next. The platform's core is the Triple Pixel — a first-party tracking solution that provides multi-touch attribution in a post-iOS 14.5 world where platform-reported ROAS has become unreliable. By tracking the customer journey server-side, Triple Whale gives DTC brands accurate attribution data even as third-party cookies disappear and privacy restrictions tighten. Key capabilities include unified dashboards combining revenue, MER (Marketing Efficiency Ratio), ROAS, and profit across all channels; creative and product analytics; cohort and LTV analysis; Marketing Mix Modeling for budget allocation; post-purchase surveys via Fairing integration; and multi-store/multi-channel reporting. Moby AI — Triple Whale's conversational analytics agent — generates channel budget reallocations, creative briefs, audience suggestions, lifecycle triggers, and inventory recommendations through natural language queries. Moby can detect anomalies, generate ad creative, size assets for different platforms, and even deploy them. Triple Whale also offers a fully managed ecommerce data warehouse with custom dashboards and SQL access for teams that need deeper analysis beyond the standard UI.